TopLine Comms announced the acquisition of Six Degrees – a specialist PR agency serving the science and engineering sectors. Following the acquisition, TopLine will launch a dedicated science and engineering (STEM) division in addition to its existing technology, fintech, and education departments – expanding the company’s team, deepening its skillset, and enhancing its overall PR […]
Stuart Broughton, founder of Datalytics, which was acquired by Iris Worldwide in a multimillion pound deal in 2013, has launched a new customer insight agency, Rubicon. Using the most advanced and up-to-date analytical techniques, the new breed agency specialises in enabling more decisive marketing through customer understanding. It comprises a mix of experienced data practitioners, […]
Quest, Discovery’s free-to-air factual entertainment channel, today reveals a fan-centric campaign to promote the launch of the EFL Highlights using the powerful strap-line ‘Different Teams, Shared Dreams’. Created in-house by Discovery Creative London, the campaign features television, outdoor, radio, print and digital, and will be live from August 1. It centres on the key insight […]
Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most out of their trip. Branding agency Ragged Edge partnered with Criterion to define a proposition […]
 Egg Films’ Lebogang Rasethaba directed ‘Money Calling’ for beer brand Castle Lite, a new multi-format video which includes several TVCs and a music video featuring South African hip hop stars Nadia Nakai, and music producer Dellz. Money Calling is set in a mysterious, moody, cold world of high fashion, rituals, and a council of […]
Content creation and marketing agency, Studio Black Tomato, launches repositioning work for Hotel Okura Amsterdam. One of the world’s leading hotels, Studio Black Tomato has created a new and clearer brand story for the business. A well-respected hotel company with corporate clients, it risked being overlooked by the luxury-leisure audience, so a welcomed refresh has […]
On Friday the 13th, KOHO debuted a 13 minute short film titled Dream Thieves – produced by Cossette and directed by internationally renowned auteur Fleur Fortuné and DOP Matias Boucard – to an exclusive audience at Toronto’s Fringe Fest. What makes this piece unique is that it disrupts the traditional advertising model by exploring […]
PVH Corp. announced a new campaign for its Van Heusen brand, which includes a partnership with UFC, the world’s premier mixed martial arts organisation. The partnership, which begins July 31, establishes Van Heusen as UFC’s first-ever “Official Men’s Dress Furnishings Provider,” bringing its innovative and flexible menswear choices to the brand’s worldwide fan base. To […]
Shell Retail and Shell Global Commercial (Lubricants) can confirm we have appointed eight marketing communications agencies to our best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful agencies are Doremus, Edelman, Geometry, H+K Strategies, Mirum, VCCP, VCCP Retail and Wunderman. The best-in-class roster will provide enhanced choice for our […]
Recipe has won the social account for Natural Balance Foods’ TREK bars and snacks range, following a two-way pitch. Recipe will be working with TREK on the development of the brand’s social presence, to help build awareness of and engagement with the energy bar brand. Marina Love-Smith, Marketing Director at Natural Balance Foods said, “TREK […]