BTL Brands, the independent branding agency for startups, has led a brand redesign for data intelligence company Wavemetrix, to set them apart in the film industry and take Hollywood head on. BTL Brands created a new identity inspired by the core function of Wavemetrix: measuring positive and negative sentiment. The new logo is a stylised […]
The digital creative agency Hex has been appointed by England’s Historic Cities to promote the consortium of the country’s premier heritage locations to a younger audience through the use of new and emerging technology, including AR and VR. The appointment, which followed a competitive pitch, will build on previous work delivered by Hex, which comprised […]
Adzuna, the UK-based job search engine, has today announced it has been awarded the contract to replace the UK government’s job search platform, Universal Jobmatch. Following a competitive procurement process, the company will be providing the new service from Q2 2018. As one of the largest online government services, Universal Jobmatch connects millions of jobseekers […]
The BBC has announced that Kerris Bright, currently Chief Marketing Officer at Virgin Media, will take up the new role of Chief Customer Officer. The role will take responsibility for developing a closer, more personal relationship with BBC consumers, licence fee payers and those signing in to BBC services. The BBC’s existing Marketing and Audiences […]
Global brand experience agency Huge announced the appointment of Wayne Deakin as Executive Creative Director to head up its London and European offering. At Huge, Deakin will work alongside Managing Director Mark Manning across the full client base and will be responsible for delivering the creative vision for the agency in the region. Mark Manning, […]
In a deal brokered by entertainment, sports and lifestyle marketing agency United Entertainment Group (UEG), parent company, global communications marketing firm Edelman, together with international content creator, producer and distributor Endemol Shine Group filmed and produced a world-first content series documenting a record-breaking expedition to the South Pole using only renewable energy, including biofuels developed […]
The PGA Tour introduced PGA Tour AR, a brand new augmented reality (AR) app bringing live AR tournament coverage to life for fans around the world on their iPhone and iPad. Live AR coverage on PGA Tour AR will begin in conjunction with the opening round of the Arnold Palmer Invitational presented by Mastercard on […]
New research has revealed that extent to which the mentally and physically disabled are being harmfully affected by stereotyping in the UK – and the role being played by advertising and the media. The mentally disabled are the most likely to be negatively stereotyped by society (64% think so, rising to 75% among those actually […]
An innovative and affordable new way for blind and visually impaired people to learn and discover, Fittle models can be downloaded from the Fittle website and 3D-printed at almost zero cost, meaning that learning Braille becomes more accessible than ever. To further complete the Braille literacy puzzle, the Fittle Project is raising funds to […]
MSQ Partners has launched a new integrated campaign for The Electoral Commission to encourage voter registration for the upcoming 2018 local elections in May. MSQ were tasked to create a campaign that targets those who have not yet registered, or who need to re-register because they have recently moved house. The activity marks a new […]