Former global creative director of Mother London, Sasha Markova has launched a new Los Angeles based company called Gangs of Kosmos, and taken on the wild horses of America as their first client. They are possibly the first agency ever to represent animals directly. The American wild horses are in trouble. A lot of them […]
In 2015, Škoda, together with Proximity Barcelona committed to tackle the problem of isolation launching the Cannes Lions award-winning “70 Guardians of Winter” campaign, a project that helped Škoda save Spanish village Valdelinares from being abandoned. In July 2017, Škoda comes back with a second initiative to keep fighting isolation with “The Desert Cowboys” campaign. The […]
In a bid to raise money for its charity partnership with Comic Relief, British Airways has launched a pre-flight safety video with some of Britain’s most well-known and loved faces. People Just Do Nothing’s affably useless Chabuddy G (played by Asim Chaudhry) stars as a fictional director, tasked with getting performances out of the likes […]
Lovers of iconic Harley Davidson motorbikes from all over the globe make a pilgrimage to the workshop of Ehinger Kraftrad, an internationally renowned manufacturer of custom-made motorbikes. Kraftrad has taken his obsession to another level, with the creation of ‘The Archaeologist,’ a Premium Dry Gin whose bottles have the unusual feature of containing original Harley engine […]
On stage 18 of the Tour de France, the Specialized Foundation will introduce “Outride ADHD,” a campaign to create awareness about an alternative method to combat attention-deficit/hyperactivity disorder (ADHD). The campaign is aimed at educating parents, teachers and doctors about the benefits that cycling can bring to children coping with ADHD, which affects one out of […]
PSI, Posterscope’s international division, has signed its first hotel wifi sponsorship deal, for Visa China, as part of a wider out-of-home (OOH) campaign promoting its China Merchants Bank card to Chinese tourists as they arrive, travel to and stay in London. The sponsorship, delivered in partnership with Luxia Global and Starcom UK, incorporates sponsorship of […]
Shoe retailer Finish Line, launched a new round of work for their ongoing ‘Shoes So Fresh’ campaign. The first few spots were launched on June 30, and the remainder of the campaign will continue to rollout over the summer. The work features musician, KYLE; fashion blogger and influencer, Aleali May; and YouTube unboxing star, Jacques […]
Wunderman, the leading global digital agency and part of WPP, has entered a partnership with Founders Factory – a corporate-backed incubator and accelerator, founded by Brent Hoberman and Henry Lane Fox. The partnership provides Wunderman’s global clients with early access to promising startups, a systematic approach for identifying, connecting and partnering with elite entrepreneurial talent […]
Nat Geo WILD’s recent campaign for their annual SharkFest, the network’s counter-programming competitor to Discovery Channel’s Shark Week, is gaining attention with their recently released promo featuring Olympic swimmer Ryan Lochte. The funny, self-deprecating promo was directed by Jordan Brady of Superlounge, and embraces the network’s “second best” attitude. Following the news that Michael Phelps […]
Mission Motorsport has launched a new way to raise money while enabling supporters to make their mark on the charity, literally. The Forces’ charity, which aids in the recovery and rehabilitation of those affected by military operations by providing opportunities through motorsport, is selling prime advertising space on its race truck for as little as […]