Nils Leonard on the need for provocation in the Food and Beverage Industry

Nils Leonard on the need for provocation in the Food and Beverage Industry

Every year, during the Cannes Lions Festival, the who’s who of the Marketing and Advertising Industry congregate at the picturesque city in France, to celebrate the creativity and innovation done over the last year. So if you can afford to grab a ticket to the festival (and we know that isn’t easy!), then running into […]

Pop-up food truck offers “Women’s Meat” sandwiches to highlight human trafficking and prostitution in Israel

Pop-up food truck offers “Women’s Meat” sandwiches to highlight human trafficking and prostitution in Israel

Task Force on Human Trafficking and Prostitution (TFHT) organisation and M&C Saatchi Tel Aviv have launched a hard hitting awareness campaign to support legislation to prohibit prostitution. The campaign is aimed at putting an end to the prostitution industry in Israel.  The country’s mortality rates among female prostitutes are 40 times higher than the rest […]

Air France introduces “La gomme à Mâcher” with BETC

Air France introduces “La gomme à Mâcher” with BETC

As all travellers know, take-off and landing can sometimes cause pain in the ears. The cabin pressure varies and can block passengers’ ears. The chewing action is enough to balance this internal ear pressure and make the travel experience more enjoyable. The caring attitude is at the heart of Air France’s concerns. To take care […]

Three things brands can learn from Wimbledon’s ‘In Pursuit of Greatness’ campaign

Three things brands can learn from Wimbledon’s ‘In Pursuit of Greatness’ campaign

Considering sell-out crowds every year and 2016’s annual profit of £42m, the most famous tennis tournament in the world hardly needs an introduction. But inline with Wimbledon’s 140th anniversary, the All England Lawn Tennis Club (AELTC) have unveiled a new digital strategy to expand their global fan base. Enhancements to their digital platforms and the […]

MEC’s Jessica Chapplow on how the London Tech Week continues to inspire and inform

MEC’s Jessica Chapplow on how the London Tech Week continues to inspire and inform

In addition to showcasing some of the city’s best tech talent, 2017’s London Tech Week (LTW) provided an important gauge of the state and direction of tech advancement globally, with a focus on emerging technologies and the digital economy. Over the past 12 months we have seen verticals like 5G, AI, Robotics, augmented reality and […]

Nature Valley Encourages the UK to Go Outdoors and Pick up their Tennis Rackets

Nature Valley Encourages the UK to Go Outdoors and Pick up their Tennis Rackets

Nature Valley has launched their first integrated tennis campaign to leverage its position as the Official Snack Bar of the Lawn Tennis Association (LTA) and demonstrate its commitment to British Tennis “The Court is Yours” campaign, created by London-based agency Space, aims to encourage greater participation at grassroots level whilst capitalising upon the recent revival […]

Five by Five creates virtual reality contact lens video to revolutionise the waiting room experience

Five by Five creates virtual reality contact lens video to revolutionise the waiting room experience

Launch activation agency, Five by Five, has created a 360-degree virtual reality (VR) video on behalf of global contact lens manufacturer, CooperVision, to support the launch of its new Biofinity Energys contact lens. Eye care practitioners will be encouraged to utilise this technology to transform their patient waiting room into an educational experience, informing customers about […]

Benefit Cosmetics launches social campaign to help consumers conceal embarrassing posts from the past

Benefit Cosmetics launches social campaign to help consumers conceal embarrassing posts from the past

Benefit Cosmetics is launching a social media campaign to support the relaunch and revamp of its range of concealers, Boi-ing. The campaign, created by socially-led creative agency We Are Social, taps into the theme of concealment by creating a microsite powered by social technology that will help consumers hide social media posts from the past. […]