PepsiCo is re-launching its popular Sunbites brand with refreshed packaging, a new purpose-led brand positioning and an integrated marketing campaign with TV. The brand is set to champion the power of a little good through everything it does, highlighting that there is a little bit of ‘taste good’ and ‘do good’ in every Sunbite. […]
Malibu Rum continue their connected bottles journey in European scale-up to support Malibu Games. The project, which marks another collaboration between Malibu and Internet of Things (IoT) agency, SharpEnd, represents a huge scale-up operation as part of the brand’s connected bottle journey. Over 300,000 NFC-enabled bottles (200k in UK, 100k in Germany) will be circulated this […]
TBWA\NEBOKO, creative partner of Global Running, helped create a global campaign for the latest UltraBOOST running shoe and an activation that raises awareness for the threat of marine plastic pollution. Eight million tons of plastic ends up in the ocean every year. adidas believes that, through sports, we have the power to change lives and […]
Brand evolutions can be a tricky business, especially when the brand you’re meant to be evolving is already doing very well for itself. How to move the whole forward while keeping most of the constituent parts the same? That was the task put forward to design studio, Buddy Creative by Molson Coors-owned brewery, Sharp. In the case of […]
For the first time ever, Cadbury is opening its doors and inviting the nation to ‘go madbury for Cadbury’ this July. Chocolate fans have the chance to create their very own Cadbury Dairy Milk bar, which could become the newest addition to the iconic Cadbury Dairy Milk range to sit alongside iconic bars and […]
We Are Social and Citizen Relations have won the pitch announced by Italian beverage company Sanpellegrino, which specialises in mineral water, non-alcoholic drinks and iced teas. The two sister agencies of the BlueFocus group will work integrated global campaigns across traditional and digital PR, offering strategic and creative support across the group’s brands (S.Pellegrino, Acqua […]
Y&R London has appointed Katie Lee, currently MD at Sunshine, as its new managing director to bring further experience and dynamism to the business. The appointment is the first major management hiring by Paul Lawson since he joined as CEO in October last year. In her new role Katie will sit on the Exec Management […]
Mirum, a J. Walter Thompson Group business, has acquired a majority stake in Barcelona-based digital consultancy, KingEclient. KingEclient provides services including digital transformation strategy, UX, digital marketing, design, development and analytics. Founded in Barcelona in 2000, KingEclient employs around 100 digital and technology specialists, with annual revenues in excess of €10 million. The company has a […]
Manisha Sharma, Mirum London’s former head of delivery, has been appointed UK COO. The agency, which recently announced the expansion of James Huckle’s Head of Technology role, will see Manisha take over operations, as part of a larger plan by the agency to continue its rapid growth and consolidate its presence in the UK market. Manisha says: […]
Technology PR specialist Context has hired former ITV Web Reporter Luke McDowell to support its growing client base after a succession of new business wins. Luke joins Context after a career in both television and PR, having spent time working as a researcher in daytime TV and online reporter for ITV News, before moving to […]