[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/03/2492351_LikeAGirl_2.5_YouTube_Main_Edit_PGAL6291000H_MP4.mp4[/KGVID] Playing princess, getting their nails done, dancing in bunny ears – is this a true representation of all the things that girls do? That’s the question you might ask if you take a critical look at how girls are portrayed in emojis, one of the fastest growing language in the world and […]
The National Park Service is celebrating its 100th birthday this year, and as of late has been rolling out a number of ads and marketing stunts to raise awareness of the milestone, including a virtual park tour and campaign created by Grey called ‘Find Your Park.’ The US agency’s latest centennial initiative is a mobile […]
Advertising agency M&C Saatchi has been appointed by the UK Government’s Department for Communities and Local Government, to manage communications for their Neighbourhood Planning campaign following a competitive pitch. The Neighbourhood Planning initiative, which encourages individuals to take advantage of new powers to control and improve what happens in their local area, is one of […]
NABS, the advertising and media industry’s support organisation, has appointed MediaCom chairwoman Karen Blackett OBE as its new president. In her new role, Blackett will be instrumental in driving NABS’ new vision focusing on industry wellbeing. NABS’ vision sits alongside its newly defined role to improve and champion the wellbeing of everyone in advertising and […]
LIDA has appointed Trefor Thomas, Executive Creative Director of SapientNitro, as its Chief Creative Officer (CCO) – a newly created role. Thomas joins the senior management line-up alongside Matthew Heath (Chairman), Victoria Fox (CEO), Jonathan Goodman (Managing Director) Simon Calvert (Chief Strategy Officer). He will sit on the LIDA management board. Starting in June 2016, […]
PSONA, the Communisis-owned agency, has unveiled its new leadership team, which includes former Elvis, Craik Jones and BBH executive Fiona Scott. Scott takes the managing director role at PSONA, working with CEO Simon Marshall to create one of the top UK customer engagement agencies. Scott’s remit is to raise awareness of the brand and promote […]
Online food ordering platform HungryHouse has announced the ten best takeaway restaurants in Britain. London’s Ambience, a homely and family-run restaurant serving mouthwatering Turkish style kebabs in trendy Wimbledon, has bagged the coveted top spot, including a national TV campaign. Winning restaurant Ambience, run by Tanser Ozdemir, managed to beat off stiff competition to come […]
Leo Burnett announces the appointment of Chaka Sobhani to the role of chief creative officer. Chaka joins Leo Burnett London from Mother. Chaka brings with her 20 years of experience from both the Advertising and Broadcast industries, notably setting up ITV Creative and becoming their first creative director. She started her career as a comedy […]
Space has been appointed by UEFA, the governing body for European football, to design and build an interactive experience for French and international football fans leading up to the 2016 UEFA European Championship: the UEFA Euro 2016 Trophy Tour. The UEFA Euro 2016 Trophy Tour will take place from April 1 to June 9 2016, […]
Sky has launched a UK-wide digital out of home (DOOH) advertising campaign to support the launch of its new wireless home entertainment service Sky Q. The campaign will target commuters along popular routes with contextual messages that will be programmatically delivered. Using location and audience mapping data the ad campaign mirrors Sky Q’s message of […]