Following Taxi Studio’s rebrand of Sinebrychoff’s Kurko and Golden Cap, the agency spent 2015 working with the Finnish brewery to refresh their flagship beer, Koff. Taxi’s brief was to clean up Koff’s brand architecture, clearly differentiating taste and benefits across core lines. Then, to refresh the core brand identity and pack designs to make them a cool, credible […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/OM-Mumbai_Rajasthan1.mp4[/KGVID] When we think of Rajasthan, the images that come to mind are forts, palaces, kings, queens, sand dunes, and deserts. The brief from the client was to change this perception: Rajasthan is much more than just these. The challenge was to attract youth, to make Rajasthan the coolest destination for adventure seekers […]
Former boxing heavyweight world champion David Haye tapped the power of VR for his comeback fight against Australia’s Mark De Mori. Broadcasted live from the O2 in London on January 16, those who downloaded the Hayemaker app from the Google Play Store was able to watch the fight live, utilising the 360 degree footage to travel around […]
The creator of Blue Monday is in the Canary Islands replying to tweets from all over the world with the hashtag #BlueMonday. And bombarding social media with relevant and revitalising #STOPBlueMonday messages. Because January 18 is the saddest day of the year, the Canary Islands, in partnership with DEC BBDO, launches a social dayketing initiative without precedent. […]
Following the announcement of a more unified structure and services in December, Publicis Communications, a part of Publicis Groupe’s “Power of One” model is now up and running. Under Publicis Communications are the global creative networks – Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, and BBH, production company Prodigious, and specialized communications network, MSLGROUP. This […]
BMB has boosted its senior team and strategy offering by promoting Tamsin Northridge to the role of head of planning. Northridge, who was previously planning director at BMB, will lead strategy and planning across all BMB clients, including Yorkshire Tea, Dairylea and Homebase. Northridge takes over the day-to-day running of the planning department from planning […]
Exclusive brand Y-3 has tapped the creative mind of fashion guru and longtime collaborator Yohji Yamamoto to roll-out a series of space suits for Virgin Galactic. The collaboration between each brand is an attempt to capture the fashion and design of the future. This was under-pinned when they unveiled the prototype pilot-suits and boots at […]
Microsoft on January 14 introduced a new version of the logo for Bing, the No. 2 search engine, switching to green from yellow and putting the “b” in upper case. The changes come partly because the green “is easier to see over yellow,” a Microsoft spokeswoman said, and because the new look displays well “across Windows […]
The birth of a baby is the happiest moment of your life. But not for everyone. Sadly, babies are stillborn or die during or shortly after birth every day in the Netherlands as a result of growth restriction, premature birth or congenital defects. Supported by the national professional organisations of gynaecologists, paediatricians and midwives, the […]
Micromax Informatics Ltd. announced the appointment of Creativeland Asia (CLA) as its creative agency on record. As a part of this partnership, CLA will handle the entire integrated design and communication mandate for Micromax globally. The decision to partner together was taken after an intense multi-agency pitch process, held last month. Creativeland Asia is one of […]