“On a Mission” is the title of the global campaign for the new BMW X3, which celebrated its world premiere at the International Automobile Exhibition (IAA) in Frankfurt am Main. Serviceplan Campaign with the team around Managing Directors Markus Koch (consultancy) and Christian Sommer (creation) is responsible for one highlight of the campaign: The Munich […]
IPG Mediabrands, the global media arm of Interpublic Group, announced a global partnership with Acxiom to further strengthen the network’s data and analytics capabilities. Through this partnership, agencies across the IPG Mediabrands network will accelerate their people-based targeting approach, enabling application and discovery of insights on behalf of clients. The media network’s partnership with Acxiom […]
Global production company Taylor James and marketing/entertainment company SMITH Creative Labs have merged and will now be operating as Taylor James, effective immediately. Crossroads Films founder Dan Lindau, Süperfad founder Geraint Owen and Alex Smith all join Taylor James from SMITH. Alyssa St. Vincent joins from Eight VFX, adding an element of class to an […]
The Plan.Net Group is now offering an even wider range of products and services from the House of Communication Hamburg. The Group has further distinguished its digital service offering by founding Plan.Net UX, a new agency specialising in consistent user experiences and intuitive front-end solutions. Managing Director Christoph Mecke heads up the new agency. He can […]
UM has appointed Chris Skinner to the new role of President, EMEA; a role that will see him provide brand leadership to the region, driving growth, and developing key strategic talent, client relationships and the UM product offering. The move follows a series of recent global client wins including Spotify, Accenture and Coach in the […]
RTL AdConnect published the 24th edition of its Total Video Key Facts. The survey is a media watch on upcoming trends in the sector, providing facts, figures, insights and solutions on Total Video. This research gives keys to navigate the complex media environment, focusing on the latest global status concerning audience, measurement, ad tech, ROI, ad fraud […]
UM Studios launches ‘The Green Gallery Green Screen’ ad blocker for the Flower Council of Holland, in collaboration with IMA (Influencer Marketing Agency) and Superhero Cheesecake. The Green Gallery Green Screen ad blocker is developed for the Dutch, German, UK and French markets, created to increase top-of-mind awareness for flowers and plants amongst European consumers. […]
J. Walter. Thompson deconstructs American brands and their position on the world stage to explore the opportunities and the challenges posed by the climate under the current administration in ‘Brand America’ a new report published by JWT Intelligence on September 27. While perceptions of Brand America have taken a turn for the worse recently, American […]
It may seem simple, but taking the time to listen and get under the skin of your clients’ challenges can make the difference between work that is mediocre or truly effective. Whatever kind of agency you’re at, if you work in client services it’s likely that you’re faced with a familiar challenge: the need to […]
NABS has thrown down the gauntlet to the media and advertising industry with 2017’s #RideAdland, which revs up on 5th October 2017. The second year of the industry cycle challenge sees a total of 30 teams competing in the cross-industry tournament – the 50km Fun Race and 130km Epic Race – across a virtual London […]