-Ola Hits No1 download spot on app store a day after marketing launches-
Media Agency Group has just unveiled a multi-million-pound campaign for one of the world’s largest ride-hailing apps, Ola, who recently launched in London. It increases the awareness of Ola’s services in the capital, namely its safety and market leading features and partnerships. Ola launched into the UK market in 2018 and has worked with Media […]
Not a lot, apparently. In a new campaign, Scandinavian Airlines (SAS) claims that everything from Swedish meatballs to the world-famous Danish is a copy. And that travellers are to blame. SAS launches a new campaign that questions the very origins of Scandinavia. The campaign’s centrepiece – an almost 3-minute film – is a timely, warm […]
The Chief Creative Officers of McCann Bogotá and Santiago talk about how they have faced the complex situation that Colombia and Chile are going through.
Has someone searched references in the network on offices that had faced a similar picture? What was your first reaction to protect your brands? José Ignacio Solari-McCann Santiago (JIS): McCann network is always active and it´s always data source, information or inspiration. After 18 October, we naturally resourced a lot of studies of regional or […]
Surprise has been supporting socially disadvantaged people with a number of different measures for over 20 years. Serviceplan Suisse’s new poster campaign is designed to help draw more attention to the street vendors of Surprise magazine. Surprise, which is part of the International Network of Street Papers (INSP), offers socially disadvantaged people an opportunity to […]
On February 10th giffgaff launch their TV campaign “Your Voice: Choose Refurbished ” which builds on the concept of last years campaign “#choosegiffgaff”. The idea behind the campaign is the brainchild of Made by Blah, who also directed the films. The idea, reflects the heart of what giffgaff are about, their members. As the ‘mobile network run by you’ giffgaff believe the voice […]
Independent agency Burns Group and FIFCO USA are launching “It’s a Beeracle,” their second campaign for Blue Citra by Labatt, which offers consumers a hoppy beer that’s easy to drink without compromising on flavor. With “It’s a Beeracle,” the brand is unveiling a new character to demonstrate that Blue Citra truly is the best of […]
A team of global creatives have teamed up to launch a series of inclusive Valentine’s Day cards to challenge the lack of LGBTQ+ representation in greeting cards. Working in collaboration with US-based LGBTQ+ charity GLAAD, the project is the mastermind of The Gate London creatives Beth Grace and Hannah Cunningham, and features 16 unique designs […]
In a world of gifting where giving the gift personally is the key moment of truth, and makes a gift personal and valued, how does an e-commerce portal give the same feeling of being personal? Tarun Joshi, Co-Founder and CEO, IGP.com, said, “The strategy was very clear in our heads to specialize in personalized gifts. That, […]
While this winter may not have had its usual bite, temperatures are still low enough to cause health complications. To mitigate those, the NHS is launching a unique temperature-triggered digital bus shelter advertising campaign on Monday 10 February. NHS Leeds Clinical Commissioning Group (CCG) has been working with Out of Home media and infrastructure company […]
Westland Horticulture, a market leader supplying a wide range of gardening products to the retail market in the UK, Ireland and Europe, has appointed Quiet Storm as its lead strategic and creative agency. Quiet Storm won the brief after a competitive pitch, which was run in-house. The first work will appear in April 2020, supporting […]
