Twitter Expands Pre-roll Video Ads

Twitter Expands Pre-roll Video Ads

Twitter’s new CEO Jack Dorsey was among the presenters at an event recently in New York, which saw the social network roll out a new series of video ad features for publishers and marketers, expanding the company’s Amplify ad program considerably. Publishers who post videos on Twitter will now be able to more effectively monetise […]

The Moment Reveals Coffee vs Gangs Finale for Kenco

The Moment Reveals Coffee vs Gangs Finale for Kenco

International content company, The Moment, has completed the third and final instalment from the first year of Kenco’s inspiring Coffee vs Gangs project. Set in the heart of Honduras, the scheme is actively helping young people to escape the pull of dangerous gangs, and build a new life through training and development from coffee farming, […]

Bacardí Rum Unleashes User-Centric Creative Platform

Bacardí Rum Unleashes User-Centric Creative Platform

Bacardí rum unveils a fresh, new take on the brand with a 30-second TV spot, experiential House Party campaign and comprehensive digital, mobile and partnership strategy designed to connect with millennials on their terms, in their world, in their way. This is the first campaign launch since Bacardí revamped its advertising and marketing business four […]

Global report into alcohol consumption by Maxus finds consumers are playing it safe with alcohol

Global report into alcohol consumption by Maxus finds consumers are playing it safe with alcohol

Today’s consumers have a complex relationship with alcohol and brands depending on the occasion, their own self-image, or the place they drink. The rules of consumption have changed making the certainties of the past less relevant for alcohol marketers. To try and uncover the new rules for alcohol marketing, Maxus has created a report, called […]

Clemenger BBDO Launches Ballsy New Bonds Campaign

Clemenger BBDO Launches Ballsy New Bonds Campaign

Bonds and Clemenger BBDO Melbourne are launching a new campaign called ‘The Boys’ for Bonds’ male undies range via a series of online films. Unfortunately, the average Aussie male doesn’t think about underwear very often. In marketing terms, it’s a low involvement category. Instead, they happily wear jocks that are old, ill fitting and riddled […]

Apple Removes Ad Blockers from Store Over Security Concerns

Apple Removes Ad Blockers from Store Over Security Concerns

Apple has removed a number of ad blocking apps from its App Store, expressing concerns that the security of users’ personal data could be at risk in certain circumstances due to so-called “man in the middle” breaches. While Apple now permits ad blockers on its Safari web browser, the banned apps also block in-app advertising […]

AOL to serve ads and news to TalkTalk

AOL to serve ads and news to TalkTalk

AOL UK will be the exclusive content supplier to TalkTalk’s online consumer portal and serve ads using its ad tech platform. The companies have announced a new syndication deal in which AOL will now power the news and TV guide sections of talktalk.co.uk, with content from The Huffington Post as well as AOL’s news, travel […]

Leo Burnett India Spreads Hope & Happiness with New Bajaj Auto Spot

Leo Burnett India Spreads Hope & Happiness with New Bajaj Auto Spot

In an attempt to create more happy commuters, Bajaj Auto unveils a brand new campaign for Bajaj CT100, India’s favourite entry-level commuter bike. The campaign launch comes after the much anticipated relaunch of the bike across markets in India. The auto major has already made a significant impact in the category with as many as […]