Patak’s, Britain’s biggest grocery Indian food brand, has appointed BMB London as its new creative agency partner with immediate effect. BMB have been tasked with bringing the brand’s positioning to life in a new brand communications campaign to launch in 2020. Chris Heyn, Patak’s Brand Director commented, “We thoroughly enjoyed working with BMB throughout the pitch […]
RBR appointed as strategic and creative agency for Canderel and Pure Via brands.
Merisant, one of the world’s leading manufacturers of table top sweeteners and adjacencies, has appointed London based Red Brick Road as EMEA creative agency for their iconic Canderel brand and their growing Pure Via brand. Red Brick Road will work with Merisant to evolve the positioning of both brands, to reflect changing consumer needs across […]
Zoflora, the highly perfumed concentrated disinfectant brand, has appointed Quiet Storm as its lead creative agency following a competitive pitch run by Creativebrief. Quiet Storm is briefed to develop a brand strategy and creative idea that will communicate the brand’s unique positioning in the market. First round activity will be an integrated campaign which includes […]
Media Agency Group (mag) and its client Sykes Holiday Cottages have unveiled a new national broadcast campaign to hit the post-Xmas viewers and drive bookings to its stunning collection of properties across the UK. The campaign will hit screens on Boxing Day (26th Dec) and offers holiday makers from couples to families, groups to those with […]
Carlsberg, Probably the Best Beer in the World, has appointed Grey Europe for the Carlsberg Alcohol Free Beer (AFB) global communications account. Grey Europe won the account following a final pitch that was run in-house. The first work will appear in early 2020, and will connect to the ‘Probably’ Carlsberg positioning, with a focus on […]
In protest against discriminatory blood donation system • UNILAD calls on new government to change discriminatory blood donation policies, in its ongoing #BloodWithoutBias campaign • Real blood taken at UNILAD and FreedomToDonate’s Illegal Blood Bank is being displayed in the capital today, demonstrating the healthy blood going to waste due to discriminatory policies which restrict gay and bisexual men from donating • Blood on display was taken from gay and bisexual men at UNILAD’s Illegal Blood Bank – 100% of which was deemed perfectly safe to use but cannot be utilised to save lives because of the three-month deferral period in place • The initiative was developed in partnership with pressure group FreedomToDonate and creative agency ELVIS • NHS released an official statement in response to phase one of the #BloodWithoutBias campaign – The Illegal Blood Bank • More than 3,400 gay and bisexual men have pledged to donate blood via FreedomToDonate and UNILAD
UNILAD is exhibiting real blood in Central London, as it calls on the newly-elected government to change discriminatory blood donation policies currently in place. This out-of-home campaign is the second phase of its #BloodWithoutBias initiative, developed in partnership with FreedomToDonate and creative agency ELVIS. The blood exhibited was donated by gay and bisexual men at UNILAD’s Illegal Blood Bank on 23rd November 2019 as […]
Presenting a special dashboard to view real-time data that shows how the Christmas spirit is stronger than what divided us the rest of the year. Launching “Year to Share”, a video that compiles some of the moments that have divided people during 2019, highlighting those that have brought them together at Christmas.
Coca-Cola, Ogilvy Colombia and Google join forces to show that at Christmas “what we share is stronger”. Companies have joined efforts to reveal how the trends that have divided users throughout the year are being left behind during the holiday season, which brings us together around the Christmas spirit. Along with Ogilvy and Google, Coca-Cola […]
Iconic British travel brands Virgin Atlantic and Virgin Holidays have launched a unique spin on the ‘12 days of Christmas’; a new social media campaign aimed at celebrating their staff over the festive season. Created by global socially-led creative agency We Are Social, the 12-part video series sees a cast of real-life Virgin employees coming […]
For the first time, Jet2CityBreaks has produced a series of 30 second adverts for Video on Demand The UK’s largest operator of European city breaks targets post-family explorers and young couples, showing the joy of discovering the best cities
Jet2CityBreaks is launching a series of Video on Demand adverts for the first time this week, showcasing the joy of exploring new cities to post-family explorers and young couples. Hitting premium video on demand catch-up services including ITV Hub, All 4, My 5, Sky TV and Virgin TV, the new 30 second adverts highlight some of […]
Festively-wrapped motor will tour London, Birmingham and Manchester
The UK’s largest digital marketplace for new and used cars, Auto Trader, is launching a nationwide snap-to-win competition for one lucky member of the public to win a brand-new car this Christmas. A Fiat 500, which receives over 24,000 ad views a day on Auto Trader, has been gift-wrapped in a box, complete with an […]