easyJet, Europe’s leading airline, will launch a compelling pan-European, multi-media advertising campaign that brings to life the wonder of air travel and seeks to inspire viewers’ imaginations when dreaming about their next getaway. The engaging and uplifting film follows a plane in flight above the clouds, transporting viewers on a journey through the imagination of […]
Virgin is preparing to come back with a bang this September with the launch of two multimillion pound brand campaigns from Virgin Holidays and Virgin Atlantic. Creative work for both businesses was consolidated under AMV BBDO in March to deliver greater synergy and improve efficiencies between the two businesses – whilst retaining a distinctive […]
Recipe has created a new campaign for multinational online sports gambling company, 888sport. The campaign is a follow-on from the successful ‘Take ‘Em On!’ global campaign that launched in 2016 and encouraged audiences to feel they’re not betting against the bookmakers, but against the superstar athletes themselves. This new campaign focuses on silencing the naysayers […]
Almost half (49%) of businesses in the US are using contextual targeting in their advertising mix with 32% relying on contextual targeting in the UK, according to a new research report “Contextual Advertising: The New Frontier.” The report, released on September 13 and commissioned by GumGum, an artificial intelligence company with deep expertise in […]
NICE, a leading provider of enterprise software solutions, has unveiled a new campaign with celebrity chef, Gordon Ramsay which includes a video of various people pretending to be the world famous chef, reinforcing NICE’s message ‘Don’t Compromise’ – encouraging business not to compromise on the customer experience. “Gordon Ramsay is the living definition of excellence […]
The Trade Desk tasked global creative agency VSA Partners with speaking to a wider audience and building on their industry leadership position. Using a traditional platform to showcase the value of digital was a bold choice, designed to make a clear statement, convey personality, and assume a leadership stance in the category. A high-profile newspaper […]
KFC, in partnership with Mother London, is launching KFChill – a fun way to be mindful in the run up to Mindfulness Day on 12th September. It aims to encourage fried chicken fans to enjoy that moment of calm away from their hectic days. Our lives are full of stress and clutter. With KFChill […]
Following on from the primetime ad break on Channel 4 on September 7, Nationwide, will be joining forces with commercial radio brands, LBC and Heart to continue the #TogetherAgainstHate campaign. Created by Wavemaker, this latest part of the campaign will involve three weeks of activity on LBC and Heart starting September 10. Throughout this […]
The University of Central Lancashire (UCLan) has unveiled an uplifting and inclusive advertising campaign developed specifically to drive 2019 undergraduate recruitment amongst a Gen Z audience. The ‘Together’ campaign, which launched today, will run across cinema, outdoor, print, radio and digital formats. The 60 second cinema ad features Ella Eyre’s hit song Together, chosen […]
Advertising and content agency Therapy, announced the third annual iteration of their award winning “Save Our Stuff,” TV advertising campaign aimed at getting millennials to recycle more – this time focused on aluminium and commissioned by North London Waste Authority. The ad itself, “Tin Man”, combines classic 1970s synth track ‘Popcorn’, a unique and […]