Pathways to Education, a charitable organization working to break the cycle of poverty by helping students living in low-income communities to graduate from high school, has launched its first ever national awareness campaign, “Build Pathways.” Launched nationally in Canada on September 2, the work draws attention to the individual and societal benefits that start with […]
On 1 August, Vodafone New Zealand announced it would be switching on its 5G network in December. To mark the occasion, they teamed up with DDB New Zealand to create Huxley, a powerful film demonstrating the incredible everyday possibilities this transformative technology will help New Zealanders to realise. The debut film features two minutes of […]
The UK OOH advertising industry is coming together to support the charity Missing People and resurrect the national digital OOH campaign to run weekly appeals. Originally launched in July 2012, the renewed digital OOH campaign will be rolling out nationwide across transit, city centre, and roadside locations. The new initiative is organised by digital OOH […]
Orange is launching a new awareness campaign designed to highlight the potential risks inherent in the use of digital services, but also the various tools available to tackle them. The creative concept places audiences directly in the context of a parent’s internal reflections as he offers his first smartphone to his daughter. His conflicted thoughts […]
Heartburn and indigestion relief brand Gaviscon has unveiled its tongue-in-cheek innovation hub, Night Labs – the focus of a new marketing campaign aimed primarily at people in their twenties. It is the latest execution under Gaviscon’s ‘Go On’ brand platform, which aims to facilitate good times by helping this experience-loving audience to literally ‘go on’ […]
Go Ultra Low, the government and car industry-backed initiative to raise awareness of electric cars, has launched a new campaign, as it seeks to increase acceptance and normalise electric vehicles. Developed by creative agency Now, the work aims to shift consumers’ mind-set towards electric vehicles by creating emotional appeal, repositioning them as desirable and redefining the […]
Sarah Jessica Parker injects some of her trademark New York sass into 72andSunny Amsterdam’s global campaign for Italian underwear brand and bra specialist Intimissimi, which introduces an entertaining solution to the daily challenge of getting your bra to fit comfortably. In the film, Sarah Jessica Parker becomes a dance conductor who turns the ritual of […]
Land Rover has revealed their most anticipated car, the iconic new Land Rover Defender at the Frankfurt Motor Show. The Defender needs to be experienced to be truly understood. Therefore, Land Rover has engaged global experience agency and long-term partner, Imagination, to create an integrated launch to emotionally connect all consumers with the iconic product. […]
Friendship lies at the heart of William Hill’s new ‘it’s who you play with’ advertising campaign – the first created by 72andSunny Amsterdam since it won the account earlier this summer. To drive more excitement, energy and momentum for the William Hill brand and to position it as the authority on responsible betting, 72andSunny Amsterdam […]
Pandora, the biggest jewellery brand in the world, will this week take over the world-famous Piccadilly Lights as the centrepiece of a UK-wide out of home campaign to showcase its new brand identity and create customer desire for its new Autumn Collection. Devised by out of home and location marketing specialists Posterscope with Carat, the […]