Ulster Bank has launched its ‘First Five’ Mortgage campaign with a range of benefits tailored to meet the specific and practical needs of first time buyers. The campaign which was developed by Boys and Girls will run for six weeks until 20th May 2018. Under Ulster Bank’s wider brand proposition of “Help for What Matters”, […]
To mark World Press Freedom Day (May 3), Reporters Without Borders (RSF) is launching a “#FightFakeNews†campaign, because combatting disinformation is now one of the biggest challenges for journalism’s defenders. The campaign’s key element is a TV spot entitled “FightFakeNews†that was produced for RSF by BETC Paris. It compares the harm to humans caused by […]
Oculus is launching a brand new “Open Your Eyes” creative campaign, in conjunction with the release of their first ever wireless headset, Oculus Go. “When people think about virtual reality they often think of a complex, niche technology designed exclusively for gaming. But Oculus believes everyone is passionate about something – gamers and non-gamers […]
 Cineworld, the UK’s leading cinema chain, launches its latest Unlimited campaign, A World of Unlimited Possibilities, made by full service creative agency Twelve. The 80 second spot will premier in all 99 locations, including their newly refurbished flagship cinema in Leicester Square from Thursday 3rd May. The spot will also be shown on VoD […]
Standard Chartered has launched a new global brand campaign created by TBWA\Group Singapore, refreshing the bank’s commitment of being ‘Here for good‘. The brand promise was introduced in 2010, and showed how a bank could be a force for good by promoting economic activity that has a positive social impact. But as the world progressed, […]
Mattress company Beautyrest, is set to launch its new ‘Be More Awake’ campaign on May 14, which highlights the impact sleep has on our waking success. The campaign by Anomaly challenges consumers to rethink the role their mattress plays in their everyday lives. Each element in the campaign emphasizes the direct connection between the […]
Hasbro transformed itself into a world of imagination and creativity to celebrate Children’s Day with the launch of the “Open a jar of imagination” Play-Doh campaign. The brand seeks to remind the entire world of the importance of encouraging children’s imagination, with an idea that adds a pack to the traditional Play-Doh can. With this […]
On July 7th, 2017, Sofía Gómez, a Colombian athlete sponsored by BBVA bank, dived 84 meters into the sea to establish the new world record for apnea, a sport scarcely heard of and rarely practiced in the country. During her incredible underwater achievement, she successfully held her breath for 2 minutes and 45 seconds. In […]
Sunny, the online lender, is launching a new TV ad – the latest instalment in the brand’s on-going ‘Life Support’ campaign. The ad, created by Brothers and Sisters, transports viewers to a faraway place where a couple are shown enjoying a camper van getaway in a picturesque forest, when a bear appears from nowhere. The […]
From May 1, Domino’s, one of the UK’s favourite pizza brand, is broadening its ‘Official Food of Everything’ strategy by sponsoring Sky Sports News from 5pm to 7pm daily to build its appeal amongst sports fans. The deal was developed by Sky Media which worked closely with Arena Media to develop initiatives that are relevant […]