Indiana Farm Bureau Insurance and advertising agency Young & Laramore will debut the insurance company’s latest campaign, “Old You/Now You,” during 2018’s Super Bowl. Building on past Super Bowl success, the new creative is the latest iteration of the IFBI’s “Stop Knocking on Wood,” campaign that Super Bowl fans have come to love, now in […]
A stunning nature documentary-inspired short has been released to celebrate the next wave of Pokémon appearing in Pokémon GO. From the bright peaks of snowy mountains, to the shadows of the forests, to the bustling city and down into the dark of the oceans around the world, the video pays homage to world renowned nature […]
Hyundai, in partnership with INNOCEAN Worldwide is introducing the all-new Kona, car maker’s first-ever smart compact SUV to a national audience in the US, in its national TV spot titled “Ref to the Rescue.” The :60 spot, which will air during the Super Bowl pre-game show, will resonate with parents who want to be in […]
UK advertising spend in Q3 2017 rose 3.5% year-on-year to reach £5.4bn – the 17th consecutive quarter of market growth, according to Advertising Association/WARC Expenditure Report data published on January 31. The latest data underpin preliminary figures which show 2017 spending grew to £22.1bn – representing the eighth consecutive year of market growth. Further key […]
Ancestry launch ‘Together Forever’, an uplifting new commercial to promote their AncestryDNA test for genealogy. Created by Droga5 with music produced and recorded by String and Tins, the commercial sees people from across Europe singing their hearts out to eighties track Together Forever. It turns out that most of us have European DNA. The track […]
2017 marked a watershed year for digital brand advertising with factors including trust, transparency, safety, measurement, user experience, consolidation, Facebook/Google dominance and the use of data all up for debate. Throw in a wobbly economy, Brexit (ahem), GDPR and the welcome, but as yet un-established changes brought by the Coalition for Better Advertising, and 2018 […]
Putting its fans centre-stage, quite literally, pioneering wholefoods snack bar brand Nākd is showcasing the winning doodles from two dedicated fans who entered its ‘Add a little Delight’ social media competition. The sketches will feature in the brand’s out-of-home advertising at London tube stations and rail stations from mid January till the end of the […]
Premium out of home media owner Ocean Outdoor has announced a three year partnership with the Marine Conservation Society (MCS) which will enable the charity to magnify its campaigns and engage millions of people in eradicating single-use plastic from the oceans. As part of the partnership, Ocean is giving the Marine Conservation Society access to its premium […]
Young’s Seafood Limited, the UK’s leading fish and seafood company, is investing heavily in the Frozen fish category with its biggest ever advertising campaign. The £5 million pound campaign will lead with Gastro TV advertising and, in a first for Young’s, a six-month TV sponsorship on UKTV’s Drama channel. Young’s brand ambassador, Malcolm the Cat […]
A year ago, BETC Luxe was chosen to become the creative agency of the Parisian jeweller, Chaumet. By way of a new brand signature and a new advertising image, the agency and the brand cast in an offbeat light the ineffable and timeless spirit of the Maison. “Grace and Character” testifies to this paradox, which […]