Benetton Group has unveiled its first marketing campaign since announcing a reorganisation to focus on its core fashion brands last year. The ads for the spring/summer 2014 collection of its Sisley brand portray two “celebrity couples” as their lives are captured by the media. It features four models who are the new brand ambassadors for […]
To promote the upcoming horror film Devil’s Due, a horrifying yet humorous scare prank was played on unsuspecting New Yorkers. Titled ‘Devil Baby Attack’, the prank involved a remote-controlled baby carriage roaming the streets of New York. When concerned citizens approached the seemingly unattended carriage, a terrifying demon infant would pop up from under the […]
To launch the new 2014 AXE variant, AXE Peace, BBH London has created a ground-breaking campaign that gives girls and guys a way to help shape the world they will inherit. AXE has always been about bringing people together, but this time the brand hopes to use this message for good to promote positive change. […]
Ryanair is ramping up its charm offensive with a new marketing campaign detailing the changes it has made to its services. http://www.youtube.com/watch?v=QjfmjznXksU Ryanair’s TV campaign details the service enhancements it has made to woo disgruntled customers that have switched to rivals. A UK outdoor campaign has launched declaring “we are changing” with a list of […]
The Super Bowl as a TV advertising vehicle remains strong — in terms of revenue, commercial time, and more importantly, commercial tune-in. Last year’s event on CBS pulled in 11% more revenue to $292 million over 2012’s game, and was 14% higher to $4 million for the average 30-second commercial, according to Kantar Media. This […]
http://vimeo.com/83818275 Each day, millions of users are bombarded with social noise and clutter as a result of their past ‘likes’. VML & GPY&R teamed up with Colgate’s hero surface cleaning brand, Ajax, to create an easy solution for people to clean their social networking feeds. Called Ajax Social Wipes, it’s a new online tool that […]
The creatives at Anti Advertising creatively changed the look of the billboards at bus stops to highlight the discrimination that prostitutes face. Conceived for the 30th anniversary of the Norwegian National Center of Expertise on Prostitution, these billboards use visual cues to show that sex workers have been stepped on, treated like trash and are […]
With temperatures dropping below freezing point in Chicago, one ad shop decided to take advantage of the situation to remind Chicagoans of warmer times with this clever Arizona tourism ad. Created by Off Madison Avenue, the ad shows a bikini-clad woman enjoying the warmth of the sun, with her sandals kicked off and landing on […]
http://www.youtube.com/watch?v=bvLaTupw-hk According to the NZ Transport Agency, speeding is a contributing factor in “20% of all fatal and serious injury crashes on New Zealand roads”. To remind drivers to be more vigilant on the road and to “choose a safer speed”, the agency released a powerful, thought-provoking safe driving ad titled ‘Speed ad – Mistakes’. […]
ADFEST is pleased to announce that Shahir Zag, Chief Creative Officer at Y&R MENA in Dubai, is joining next year’s festival as Jury President of the Outdoor Lotus category. A passionate typographer, designer, poet and creative sage, Zag has been instrumental in turning the creative spotlight onto the Middle East since moving to Dubai from […]