James Bond blows away baddies in Heineken Spectre boat chase ad

James Bond blows away baddies in Heineken Spectre boat chase ad

Heineken has unveiled a new TV commercial which sees Daniel Craig reprise the role of James Bond in a high-octane boat chase. As part of the global integrated campaign by Wieden+Kennedy Amsterdam coinciding with the impending release of new Bond film Spectre, the TVC will launch mobile-first via Facebook, before making an appearance on TV […]

ChinChin, the wrestling cholita, is the main character in El Ojo 2015’s new ad campaign

ChinChin, the wrestling cholita, is the main character in El Ojo 2015’s new ad campaign

The international festival has already become a classic, and as every classic it is mostly expected. The agency, Santa Clara, and the production company, O2, have just released the new advertising campaign for the 2015 edition of El Ojo de Iberoamérica. In this case, the protagonist of this short film is a real artist, a […]

2016 to be the year global mobile advertising overtakes newspapers

2016 to be the year global mobile advertising overtakes newspapers

Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the “driving force behind the growth of the entire advertising market”. Mobile will account for 12.4 per cent of […]

NSPCC campaign shows protecting children gives them freedom to dream

NSPCC campaign shows protecting children gives them freedom to dream

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/09/NSPCC_Alfie-the-Astronaut_60secs.mp4[/KGVID] The NSPCC is launching a brand campaign, the first within their rebrand with the strapline, Every Childhood is Worth Fighting For. The campaign is inspired by childhood dreams and imagination and shows how the work the NSPCC do helps children rebuild their lives, giving them back a childhood full of hope and […]

Sony unveils Bond themed smartphone ad campaign ahead of Spectre film release

Sony unveils Bond themed smartphone ad campaign ahead of Spectre film release

Sony has unveiled an action-packed ‘Spectre‘ ad campaign for its “made for Bond” phone featuring Miss Moneypenny actress Naomie Harris. The 60 second “made for Bond” Xperia Z5 phone ad sees Naomie Harris reprise her Miss Moneypenny role in an action heavy ad by Adam & Eve/DDB. The video shows Harris fleeing pursuers in Southbank, […]

Apple ropes Selena Gomez into new iPhone 6S ad

Apple ropes Selena Gomez into new iPhone 6S ad

Apple aired the first ad for the new iPhone 6S during its keynote this week, featuring singer Selena Gomez and US comedian Bill Hader. The ad, called ‘The only thing that’s changed…’ emphasises the new touch interface on the iPhone 6S, called ‘3D Touch’. It can distinguish between different types of pressure on the screen, […]