 Creative agency, ROTHCO, and independent national youth outreach movement, Soar, launched a moving two-minute short film ‘It’s Just a Phase’, which aims to raise awareness around perhaps the most uncertain and anxiety-driven time in people’s lives: adolescence. Directed by Motherland’s P.O.B, the film challenges us to put ourselves back in the shoes of a […]
The Marie Keating Foundation teams up with DDFH&B to launch the first ever coughing billboard. Designed to raise awareness of about the dangers of lung cancer, the specially-built outdoor piece includes an audio instalment that immediately grabs the attention of passers-by with a coughing sound. The billboard displays a seemingly innocent statement, but when you […]
Neuroscience research released demonstrates how full motion digital out of home (DOOH) campaigns are 2.5 times more impactful than content on static displays, delivering a powerful emotional experience comparable to that of television advertising. The research, conducted by Neuro-Insight for Ocean Outdoor, used brain imaging to explore the neurological impact of digital out of home […]
Titan Raga in collaboration with fashion designer Masaba Gupta has launched a new line of watches which reflects both Raga’s legacy of creating stunning time pieces and Masaba’s quirky approach to design. Each watch has been created keeping in mind the sensibilities of the young Indian woman. Conceptualised by Ogilvy Bangalore, the film is […]
Fevikwik, the instant adhesive brand from Pidilite Industries, has launched a new campaign titled ‘Khushiyon ke chand pal’. The humorous 20-second spots depict a woman being unexpectedly appreciated by her loved ones for repairing different things in the household. The campaign, conceived by Ogilvy Mumbai through a series of films with Fevikwik sense of humour, […]
Westfield Malls, in partnership with LA-based creative agency of record, Pitch, launched its new holiday campaign, which showcases how the brand wants consumers to experience holiday shopping the same way they celebrate the holidays – through combining joyful festivities, style + spirit, and sanity services. This campaign supports Westfield’s recent evolution of their marketing strategy […]
Swiss department store Manor’s commitment is to make every day special. So, when it came to Christmas, the most special day of the year, they had to think of something out of the ordinary. Together with its agency BETC Paris, Manor tells a Yuletide story with an unexpected twist. As we all know, Santa […]
For the launch of FIFA 18, the world’s most popular football game, Xbox needed to cement their position as the best console for football. So McCann London created a pioneering campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial. Typically, game tutorials feature virtual versions of players. Rather than using game footage, McCann […]
Amid much anticipation and expectation, the Christmas TV commercials have aired. Industry comment and opinion about which one is best is rife, but how do those whose opinion really matters feel? Conran Design Group has partnered with Adoreboard to find out how TV viewers feel about 2017’s selection of Christmas ads, from retailers and supermarkets […]
National pet charity, Blue Cross, is celebrating its 120th anniversary in 2017 and for the first time in its history will be airing a brand new TV advert to highlight how gifts in wills support pets in need. The charity’s rehoming ambassador, actress Pam Ferris, fronts the advert accompanied by a Blue Cross rescue dog, […]