Paddy Power is joining forces with gay rights charity Stonewall to launch a campaign urging professional footballers to tackle homophobia in the game by wearing rainbow-coloured laces in their boots. Sets of laces have been sent to every Premier League and Football League player, plus those in the Scottish Professional League in the hope that […]
Maybelline‘s iconic “Maybe she’s born with it” strapline has topped CBS Outdoor‘s brand recognition game in celebration of 150 years of advertising on the London Underground. CBS launched its 150 Brands quiz with a two-week poster campaign, featuring 115 posters across 78 stations that challenged commuters to identify 150 brands that have advertised on the […]
http://www.youtube.com/watch?v=e6hlpxnI8SM Bupa, the healthcare insurer, has launched a new ad campaign across TV, print, OOH and digital. Aiming to highlight its services, the ‘Our focus is your health’ campaign features children painting a picture of their ideal healthcare company. Their pictures are used to illustrate Bupa’s wider offering including its 24/7 GP healthline and broader […]
http://www.youtube.com/watch?v=2EK5yeWxtYQ Created by the Auge Headquarter, in Milan, Italy, this video ad shows how IKEA’s furniture can be adjusted to accommodate a young boy. This cheerful video shows the boy doing all he can to become taller so that he can reach a box on a shelf—he succeeds, only because his grandfather has adjusted its […]
After noticing that the newly released iPhone 5C is similar to Crocs, Vienna-based ad agency PKP BBDO decided to have a little fun. The team created a parody of Apple’s original ad for the its latest product, that depicts the brightly-colored rubber shoes as phones “for the colorful”. Unfortunately, these ‘iCrocs’ can’t be bought from […]
Forsman & Bodenfors and Smuggler turn a hamster into a trucker in mind-blowing stunt. “I know it’s hard to believe a hamster could drive a truck, but Charlie the hamster did it. What you see in the film is the real thing’’ says Lars Terling, Vice President Marketing Communications, Volvo Trucks. Exactly a year after […]
http://www.youtube.com/watch?v=EUBiOOx0Pxw To show the difference between sensual, sexy acting and porn, director Alberto Belli created a humorous ad for HBO. Titled ‘It’s Not Porn…’, it shows several budding actors raving to their friends and family about their new roles in a TV series. Initially, they are horrified of what they hear—thinking that their loves ones […]
A French type designer has accused the UK Home Office of using his typeface without permission on its recent anti-illegal immigration van campaign. The controversial campaign saw vans drive through London last month bearing the slogan ‘In the UK Illegally? Go Home or Face Arrest’. Designer Fabien Delage claims the Home Office has used his […]
http://www.youtube.com/watch?v=slETbZ7FIs0 A mashup of video game, online promotion and Formula racing is the basis of a new Lexus online film and broadcast ad effort called “Trace Your Road,” in which an F1 driver attempts to drive a virtual track in a real Lexus IS Hybrid. As he drives around in a gigantic airplane hanger, the […]
The British Red Cross has launched an app that lets users witness a knife attack on a bus, using Facebook data to personalise an online film. The charity’s ‘Witness’ app integrates with a viewer’s Facebook account and inserts information from their profile into the film, which features a young man being stabbed on a night […]