Lancôme has teamed up with St Pancras International, Wavemaker & Kinetic Worldwide to unveil this year’s sparkling festive installation, inspired by Paris’ most iconic landmark – The Eiffel Tower. The magnifique 36-foot installation embodies the elegance and cheerful spirit of the world’s largest French beauty brand, brightening up the station with Lancôme’s signature pink pantone. […]
To drive awareness of the London charity Greenhouse Sports, Dark Horses, the sports creative agency, has brought sports and the arts together in one activation by creating two unique table tennis tables with Art of Ping Pong and artists Hattie Stewart and Rob Flowers. They will be open for anyone who wants to pick up a […]
Mention Me’s third annual research report into shopping trends has found 39% of the 2,000 UK consumers questioned do not plan to shop on Black Friday at all. However this is a sharp decrease from last year’s figure of 53% and 2017’s of 63%, suggesting that the annual shopping event might be gaining even more […]
Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, today announced the promotion of Peter Silvio to Chief Technology Officer. In this role, Peter, who has been serving in a Head of Engineering capacity since March, will continue to lead the Technology organization, partnering closely with Product […]
Influencer-led social campaign explores the relationship between banter and bullying
Instagram today launches its Banter or Bullying? campaign with anti- cyberbullying charity Cybersmile, to mark the start of Anti-Bullying Week (11-15 Nov). Seeking to draw attention to the fine line between banter and bullying, the campaign is backed by comedian Mo Gilligan and social media stars Zoe Sugg (founder of Zoella) and Chessie King, who will all be talking about their own experiences on the […]
The latest campaign from Latitude and CHE Proximity launches today across Australia and New Zealand. Marking a move to a Masterbrand approach, the campaign introduces Latitude’s new brand position of ‘Partners in Money’ as it evolves into an innovative online payments, instalments and lending business. The integrated campaign draws on the idea of a partnership […]
Carmen Julia Corrales assumes the presidency of DDB Mexico and David Espadas arrives to reinforce the creative leadership.
DDB Latina announces changes in one of the most emblematic agencies of DDB Worldwide. Carmen Julia Corrales, with extensive experience in the Latin American markets and previously based in Mexico — where she successfully led communication and advertising agencies specializing in data, e-commerce, media and technology, with special emphasis on digital marketing — assumes the […]
In partnership with agency Soko, the brand launches their DNA Collection, which used genetic data from a sample of different Brazilian women
AMARO, pioneer fashion brand in combining technology and creativity in Brazil, launches on November 4th the first fashion collection ever developed from the mapping of women’s genetic data, an innovative format that values individual characteristics of different female profiles. In a scenario where traditional collections tend to follow a zeitgeist market, AMARO has challenged itself […]
Sony Interactive Entertainment debut its latest spot for PlayStation®4 Pro, “Feel the Power of Pro.” The breath-taking detail enabled by PS4 Pro inspires a deeper connection to some of the most beloved stories and the epic world of games. The “Feel the Power of Pro” film brings to life the overwhelming emotions you can experience when you […]
Kate Howe, Dentsu Aegis Network’s Exec Director, Creative & Content, CX & Commerce, is joining MSQ Partners to help further develop the Group’s ambitious growth plans. Howe will take on the role of Executive Director at MSQ, reporting directly into Chief Executive Peter Reid. She will take up the position in early February and will […]