Socially-led creative agency We Are Social has hired Alison Bracegirdle as creative director in its London headquarters. Alison joins We Are Social from Havas Helia, where she was creative director, working primarily on the agency’s Dove account. She was involved in integrated global campaigns for a range of Dove categories, with stand-out work including Dove’s […]
Publicis Groupe announced the addition of Alex Lea as Executive Creative Director. Lea will join the creative leadership team on the Walmart business in partnership with Publicis Groupe and other agencies that comprise the Groupe’s solution for Walmart – DeptW. He will be based in Saatchi NY’s office and report to their Chief Creative Officer, […]
Citroën assigns its global communications accounts to TRACTION, BETC Group. The TRACTION name pays homage to the legendary “Traction Avant” (front-wheel drive) vehicle produced by the car manufacturer from 1934 to 1957. Citroën, the much-loved automobile brand in France, has decided to assign its global communications account to the biggest French advertising agency. The new […]
Organic yogurt maker Stonyfield, has selected New England-based marketing agency GYK Antler as its creative agency of record. With this new partnership, GYK Antler will handle business for all Stonyfield brands, including Stonyfield YoBaby, Stonyfield YoKids, and Brown Cow. “We admire the creative work GYK Antler does for food and CPG brands, and believe that […]
Award winning, independent media agency The Specialist Works (TSW) has acquired 100% of specialist TV and Video advertising company, Pace Media. This further expansion forms part of TSW’s growth strategy which follows the company’s recent acquisition of Atlanta-based Elarbee Media and the opening of its New York office in 2016. Pace Media will be rebranded […]
A decade after having set up and run what has become one of the largest and most successful independent communications company in India, Creativeland Asia’s Founder & Creative Chairman, Sajan Raj Kurup has announced a strategic move to evolve Creativeland from a communications company into a complete creative eco-system by investing in creating a group that […]
Havas has bolstered its influencer offering with the launch of a dedicated team of experts within Socialyse, the network’s social media division. Socialyse Influence has been created in response to the growing demand for influence-led social media campaigns, which have generated a 300% increase in billings for Socialyse so far in 2017 compared to the […]
Brand Street India, a leading integrated marketing agency recently announced the identity of its retail division – Retail Story. After having provided retail marketing and communication assistance for quite a while now, the company is now shaping it as a specialised service for their existing and new clients. Retail Story rolls out it’s first campaign, […]
Morgan Rossiter, the London-based financial and corporate communications consultancy, has been appointed by Lesmoir-Gordon, Boyle & Co., the corporate finance and investment management firm; and SteelEye, the compliance technology and data analytics company, to handle the firms’ corporate communications briefs. LGB & Co. is one of London’s leading investment banking boutiques providing M&A, debt financing […]
TBWA\Dublin strengthens its senior creative team with the appointment of John Kilkenny. In his new role as Creative Director, Kilkenny will be working closely with clients and driving forth the creative output of the agency. The move is part of the agency’s expansion, which saw it welcome a new Director of Social Media & Content, […]