Cogent, the integrated marketing group at the forefront of the Midlands creative industry for over 90 years, today announces the appointment of Ian Gathard as its new CEO. Formerly Cogent’s Managing Director, Ian has held a number of senior positions across the creative and production industry at leading agencies including Junction 11, OLIVER, Bloomberg LP […]
Addition, an AI technology platform built on the same model that powers Chat GPT, has released a new AI application: the Super Bowl Ad generator. “We fed the top rated spots from the last 10 years into the AI to teach it how to come up with Super Bowl ads. Now it can generate them […]
Weber Shandwick, the global strategic communications and consulting firm, today announced it has appointed two leaders in key roles in its UK corporate team. Laura Tapper, previously B2B lead, has been promoted to the role of Managing Director, Corporate Enterprise. Steph Bailey, a proven communications strategist with a background in corporate communication joins as EVP, […]
Brand New Galaxy enters 2023 with a new structure and branding Back in 2022, Brand New Galaxy took steps to simplify its structure and consolidate its entities around two key competence pillars, e-commerce and digital. In 2023, BNG brand unification continues as Pathfinder 23, an end-to-end e-commerce solutions agency and Spacecamp, holistic digital agency, while staying […]
Manchester-based product and service company Code Computerlove has delivered EssenceMediacom’s global platform as part of the new media agency’s official brand launch. Comprised of 10,000 people across 120 offices globally and led by Global CEO Nick Lawson, EssenceMediacom combines Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic […]
Transport for London (TfL) and the Greater London Authority (GLA) have confirmed Wavemaker has been selected to be the media planning and buying agency on behalf of the GLA Group for marketing and behaviour change projects and public consultations, following a highly competitive pitch process. As a result of the selection, the opportunity will be open […]
Integrated entertainment practice designed to see clients capitalise on the $2.3 trillion* global Entertainment and Media market Today DENTSU CREATIVE announced the launch of its Entertainment offering and an investment fund focused on financing original gaming, scripted and unscripted TV and film content. Established to help brands act as revenue-generating Entertainment companies in their own […]
Creators of the global AI phenomenon ‘The Uncreative Agency’ revealed A first-of-its-kind AI tool that has seized the attention of the global marketing industry, garnering more than 12,000 users in the space of 5 days and widespread international coverage, has today been revealed as the brainchild of global creative network DDB. ‘The Uncreative Agency’ is […]
adam&eveDDB has named Nikki Cramphorn and Sally Pritchett as Joint Heads of Integrated Production. The pair will be responsible for leading the agency’s production department across all creative mediums. Both Nikki and Sally have held senior roles in adam&eveDDB’s production department for over five years, boasting multiple award-winning campaigns between them. Sally, a longstanding freelance […]
Cyanite, a tech company with various software solutions in AI-powered music tagging and search, has launched the first search engine that can instantly translate complex text input into its closest musical equivalent. Similar to image creation services like Dall-E and Midjourney, users can now find matching music by telling the AI exactly what they need […]