Molson Coors Beverage Company has unveiled a game-changing new identity for ’90s icon Miller Genuine Draft (MGD) in a move to reinvigorate the brand. Working with global brand-led creative agency BrandOpus, the bold overhaul restores the authenticity of the brand and reflects the ‘genuineness’ at its core. It launches across North America this month. Famous for its unique, […]
Manchester headquartered strategic design agency Absurd is making a number of new hires across strategic design and technology, as it reports a 113% growth in its first quarter.
The appointments come on the back of Absurd being awarded a number of major new projects, three resulting from competitive pitches. The agency, which specialises in digital products and service design, works as the design partner for large organisations through to scale-ups, with long-standing clients including Umbro, Brother and LV=. After a successful inaugural service design programme […]
Pearlfisher redesigns McDonald’s’ global packaging system
Today, Pride in London – the UK’s largest Pride – is unveiling a new brand direction and visual identity designed to better reflect the organisation’s core values and put community, history and activism front and centre. As it looks ahead to its 50th anniversary in 2022, Pride in London has created its new-look brand to be more inclusive, more memorable and more […]
Branding agency ODA has rebranded Active Minds, as Relish, the dementia wellbeing brand. The rebrand challenges the current dementia narrative of loss and its narrow focus on memory with a new proposition: ‘bringing joy to life with dementia’. The new platform will help the company realise it’s ambition to become a world-leading dementia wellbeing brand. There are approximately 850,000 […]
Admired for their exquisite portfolio of illustrious Whiskies, Royal Salute wanted to celebrate the Lunar and Chinese New Year 2021 with an offering so jubilant and wondrous, it would be the ultimate gift for this year’s festivities. With gifting at the heart of new year’s celebrations and at the core of Royal Salute’s philosophy, Boundless were briefed to create […]
Award winning brand and design agency, psLondon have bought a 50% stake in full-service moving image agency, Studio Hansa . This new partnership will bring together the best in strategic and creative thinking for brands seeking high quality moving content. psLondon opened its doors in 2007 and has since built a reputation for excellence in […]
The seventh issue of TWELVE, the Serviceplan Group’s multiple award-winning magazine for brands, media and communication, features a highly unusual design. The artwork was created by Jonathan Meese, one of today’s most important artists, using a completely new process. Prominent guest authors and renowned experts respond to the theme of „Rethink“ with original texts on topics including finding inspiration and coming up with practical strategies to address challenges and repurposing crises as opportunities.
TWELVE magazine was initially launched by the Serviceplan Group’s House of Communication in Munich in 2015 as an individual annual review for the brand, media and communications industry. Conceived as a coffee-table magazine, it embraces the power of print and offers insights into the inspiring personalities and topics that have defined the past year and […]
BY Pete Hayes, Managing Partner at PB Creative
Distinctiveness has been proven, time and time again, to be more important than differentiation when it comes to marketing priorities. Distinctiveness is about being individual, recognisable and valued above and beyond the competition. It’s about creating ownable codes that instantly signal the brand and evoke a myriad of associated benefits and values. We believe it’s the key to […]
Draught fonts for Karhu Beer have undergone a premium redesign created by brand acceleration agency bluemarlin. The commanding new look combines texture and structure to bring outstanding presence to one of Finland’s best loved heritage brands. Karhu is Finnish for ‘bear’. A recognised figure of Finnish folklore, Karhu’s bear features front and centre of the brand, celebrating […]