Gourmade is a new ‘frozen from fresh’ ready meal brand about to take frozen foods into the 21st century. Brand owners, Jo and Glenn Devenish, had identified a need for frozen food of exceptional quality and greater variety, that offers guilt-free satisfying meals without the faff. After purchasing a small frozen ready meal company, they […]
Alex Clark Spirits has partnered with independent, global strategic brand design agency, Bulletproof, to create the brand identity and packaging design for its new premium rye whiskey, Fort Hamilton, locally produced out of Brooklyn, NY. Alex Clark has big ambitions in the spirits category and approached Bulletproof with the opportunity to create a truly distinctive […]
BrandOpus has been working with Twinings to help them launch Superblends, a brand new range of green teas and infusions which expertly blend botanicals, natural flavours and added vitamins and minerals to support your everyday wellbeing. In recent years, the tea aisle has seen a rise in health-led, beneficial teas as consumers use these benefits […]
Anthem Worldwide, the global creative agency has partnered with McVitie’s owner, pladis group to redesign the Jaffa Cakes range. 2,000 Jaffa Cakes are produced every minute in the UK, 46 for every household in the country each year. With the revision of all Jaffa Cakes product formats in 2017 to better meet consumer demand, as […]
Established cereal brand Mornflake has unveiled a new identity for its range of oat-based products, with design by B&B studio. With a powerful design that stands out on the supermarket shelf, the rebrand celebrates not only the nutritional benefits of the cereals but also Mornflake’s heritage as the fourth-oldest family-owned brand in Britain. Mighty Oats […]
An original handwritten recipe for Bristol Method Dry Gin from the 1870s has been recreated, bottled and launched as Smeaton’s, with identity, packaging design and strategy by Denomination. The award-winning drinks design agency celebrated the Bristol Method Dry style, relatively new to consumers, through the packaging to tell the story behind the gin, communicate the […]
Brand experience strategy and design consultancy 2LK have created an experiential pop-up lounge for HSBC at the 48th Annual Meeting of the World Economic Forum (WEF) in Davos, Switzerland. HSBC is a strategic partner at WEF, and the 2018 event was a key opportunity for HSBC to strengthen its credentials as a world leader in […]
Co-op approached Robot Food to get to grips with a new generation of parents and rebrand its baby care range. The new range needed to provide customers with a credible own-label alternative and encourage a wider shop, the aim being to grow category sales and engage shoppers. Taking a closer look at the baby care […]
January 23 sees the launch of Superunion, a next-generation global brand agency, offering clients access to a wider, more connected range of strategic and creative services. The new agency is led by Global CEO Jim Prior and Simon Bolton as Executive Chairman. Superunion has a network of 750 people, with 23 offices in 18 countries, […]
Marston’s PLC will unveil new branding for The Eagle Brewery and many of its famous beer brands, designed by creative agency Bonfire Creative Intelligence. The Eagle Brewery was born from the sale of the Charles Wells Ltd brewing and brands business to Marston’s PLC last year, who briefed Bonfire to develop a new brand story […]