Global socially-led creative agency, We Are Social marked the increasing impact of social media’s influence on global culture with an exclusive art exhibition in London. Working in collaboration with 10 artists from across the globe, the event showcased original pieces of art – using media from print to projection – each iconising social media’s most […]
The walk for water that sees millions of women and children across the world taking up to an astonishing 20,000 steps every day to collect water, is being brought to life at Wimbledon this summer in the first ever use of augmented reality at The Championships. The Wimbledon Foundation has partnered with international charity WaterAid […]
D&AD revealed the winners of the 2018 New Blood Awards at their Ceremony last night! The winners impressed the judges with their creative thinking and practical skills and received one of the industry’s most prestigious creative accolades: a New Blood Pencil. Hand picked by some of the industry’s leading lights from thousands of entries from […]
Shell’s multi-sensory journey through their iconic brand history at The Museum of Brands has drawn in droves of visitors since it opened in London in spring. The interactive exhibit telling the history of Shell’s iconic brand, showcasing the company’s rich history and how it plans to play a key role in a cleaner energy future, opened […]
Landsec’s Piccadilly Lights, the world’s most famous advertising screen, joined Pride in London for a colourful celebration including the first ever audio-synched campaign. Ahead of the Parade, a sequence featuring LGBT+ community members and Pride images provided by Getty Images, dominated the full motion display. Adding to the party atmosphere was the first ever […]
The former Time Inc. UK Marketing Director of Advertising, Lisa Batty, has launched a new trade marketing consultancy dedicated to creating events with a ‘memorable’ twist. Her Co-founder and Chairman is ex Havas Media UK Group CEO Mark Craze. Drawing on their combined experience of more than 50 years, the duo will work with media […]
VIGA, the Next15 data collection agency, will open its doors to school pupils in an interactive Research Taster Day to immerse pupils in the power and potential of market research. Twenty children from Chiswick School aged 14-15 will be taking part in interactive sessions involving quick-fire activities such as surveys with realtime results and live […]
To celebrate 2018’s UK Black Pride, which takes place on 8th July at Vauxhall Pleasure Gardens, UK Black Pride and Proximity London have come together to create a nationwide campaign titled ‘Keep the noise up’. The integrated campaign will go live on Tuesday 26th June and aims to raise awareness of the annual festival — […]
Soup is making a comeback thanks to youth homelessness charity Centrepoint and their soon-to-be-launched fundraising event Big Broth. For immediate release 26th June 2018. Social purpose and charity marketing agency GOOD have been appointed by Centrepoint to deliver the mass activation of their brand new featured fundraising event “Big Broth”. Big Broth is a new […]
At the 2018 Cannes Lions International Festival of Creativity, Rothco, part of Accenture Interactive, captured the Creative Data Grand Prix for its artificial intelligence(AI)-led campaign ‘JFK Unsilenced’ for The Times / News UK & Ireland. The win marks its seventh Lion all week, spanning four categories. The campaign used specialised AI technology to create the […]