Virtual Reality, Augmented Reality and Mixed Reality, now commonly known as XR, initially got the world – and big investors – excited with its seemingly limitless applications for film, gaming, and adult entertainment. However, in 2017 the land lies quite differently, as the now maturing technology is increasingly being applied to the more fundamental aspects […]
FIFA will award in London, the most beautiful goal of 2016 with the Puskás Award. Among the candidates are true “works of art” from all corners of the world. But for ABTO – Associação Brasileira de Transplante de Órgãos (Brazilian Association of Organ Transplantation), the most beautiful goal of the year is not on the […]
Scarecrow in association with Radio City launches ‘Radio City ke patakhe’ Iss Diwali, khushiyan hogi, dhua nahi – a Diwali initiative where the channel will burst crackers on the radio. The initiative is launched with an ad film ‘Patakhon ka Aurangzeb’ that will remind people of the nostalgic Malgudi Days. Radio City urges the listeners to enjoy […]
Metia Group, a global B2B marketing agency, has launched the New Truths for Brands Study 2017. The study was announced by Misia Tramp, Vice President, Customer Experience Strategy and Insight, Metia Group, during her keynote presentation at Brandwatch’s Now You Know (NYK) conference. NYK is a two-day conference held in London, 17-18 October and attended […]
The Big Bang Fair challenged a team of inventors, scientists and musicians to make a delicious beverage with music. The result was the world’s first ever milkshakes mixed entirely with sound energy from live music. The music-made beverages were not the result of mellow pop tunes by Justin Bieber or Ed Sheeran however, but the […]
This Halloween – as partygoers seek costume inspiration from culture icons, BACARDÍ introduces DRESS TO BE FREE, a campaign aimed at liberating our truest selves in honor of the holiday rooted in self-expression. BACARDÍ is honing in on the spirit of Halloween as the intersection of a world of people who dress up to be […]
Peroni Nastro Azzurro is putting its rich Italian heritage centre stage in a social media campaign in conjunction with integrated marketing agency HeyHuman. As part of their ‘Infused with Italy’ campaign, the brand whisked three creative minds and three leading mixologists off to the picturesque region of Liguria, to explore new citrus flavours and create […]
One of the biggest news out of 2017’s Cannes Lions Festival of Creativity didn’t concern any dazzling campaigns but, rather, Publicis Groupe’s announcement that it would forbid all of its agencies from entering Cannes or any other awards shows next year. Now, WPP, the world’s largest holding group, has continued its threats to follow suit […]
The Mayor of London and visitlondon.com launched a bold new vision to accelerate the British capital’s status as a world-class tourist destination. Tourism numbers in London are set to rise sharply, with more than 40 million people expected to visit the city by 2025, an increase of 30 per cent on the 31.2 million visitors who […]
Strongbow is rounding off a summer of festival action with a huge live activation at Victorious Festival in Portsmouth on the weekend starting August 26. The world-leading cider has created a stunning arena with a 10m high Strongbow Archer as the centrepiece. Surrounded by a DJ booth made from speakers, a bar made from a […]