Maybelline has partnered with British Fashion Council (BFC) to launch a new multimedia campaign to celebrate 2016’s London Fashion Week. The partnership between all agencies involved has been managed by media agency Maxus. Maybelline will stream six full fashion shows (Felder Felber, Fyodor Golan, Temperley, Osman, Ashish and Xiao Li) from the 2016 Fashion Week […]
The Cannes Lions International Festival of Creativity has completed its announcements of the 2016 jury presidents, revealing the names of the remaining seventeen. Philip Thomas, CEO, Lions Festivals, commented, “It’s not easy to win a Lion. On average, our juries will award just 3% of more than 40,000 entries. They’re looking for unique work that […]
The ‘Make in India Week’ being held from 13th Feb to 18th Feb 2016 in Mumbai is an event showcasing India’s potential in the manufacturing sector. It is a global platform offering unparalleled opportunities to connect and collaborate with Industry stakeholders, investors and think tanks. It is also a great forum for exchanging ideas with […]
SSE, the UK’s broadest-based energy company, kicked off a week of activity in the run up to a special one-off show by rock band The Who with a life size game of Guess Who at Waterloo station in London. The game renamed ‘Who are You?’ after the band’s iconic song was created by the brand’s […]
The campaign promoting the 2016 International Festival of Creativity is about being grateful for great ideas. Developed in-house, Thank You Creativity is intended as a love letter to imagination and craft, and a reminder of their purpose and power. “We make the case for creativity because we know that it’s a force for business, for […]
Marketing luminaries from Mars Inc., Unilever, DDB and Mondelez International have been confirmed as speakers at the Cannes Lions, an eight day event that brings together branded communications professionals in an international festival of creativity. The first speakers confirmed include Mars Inc. global CMO Bruce McColl, DDB’s president and CEO for North America Wendy Clark, […]
NABS (National Advertising Benevolent Society) has announced that it will be launching a brand new sporting fundraiser, ‘Ride Adland’, in October 2016, inviting teams across advertising and media to take part in a cross industry cycling event. The new event has been introduced to align with NABS’ focus wellbeing and community in our industry. Ride […]
ADFEST is pleased to announce that Paul Kemp-Robertson, Co-Founder and Editorial Director of Contagious Communications, is presenting a thought-provoking session on “The Dangers of Anti-Creativity” at ADFEST 2016. Kemp-Robertson is an expert on marketing innovation trends, and is considered one of the most reliable forecasters of the brands and movements that are shaping the future […]
BBDO Worldwide topped the 2015 Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines. This is the eighth time in the nine-year history of the Directory Big Won that BBDO has been ranked #1. The annual report was based on over 7,000 awards, and involved more than 3,000 pieces of work from close […]
The Cannes Lions International Festival of Creativity has announced that Jae Goodman and Josh Rabinowitz will lead juries at Lions Entertainment, the new specialist event where brands, agencies and entertainment companies can focus on producing outstanding creative work together. Jae Goodman, Chief Creative Officer and Co-Head, CAA Marketing, a division of leading entertainment and sports […]