Put Your Pups’s Brainpower To The Test With Doggy IQ From The GREENIES Brand

New Experience Celebrates the Skills of All Canines and Rewards them with a Rebate on GREENIES Dental Treats

Put Your Pups’s Brainpower To The Test With Doggy IQ From The GREENIES Brand

The GREENIES brand is introducing Doggy IQ, an interactive online test that takes a humorous approach to helping pet parents determine if their dog is a bone-afide genius. In return for completing the test, dog owners will receive a rebate on GREENIES Dental Treats. The test, which was developed by creative agency adam&eveDDB, features three tail-wagging […]

Pinterest announces new global shopping and ad features ahead of holiday season

Pinterest announces new global shopping and ad features ahead of holiday season

This year, we expect holiday shopping to look different, with mobile commerce poised to reach new heights as people find gifts from home. That’s why this week, we’re rolling out new shopping tools for Pinners and advertisers, bringing us one step closer to our goal of making every Pin shoppable. Pinterest is launching ads alongside visual search results, […]

Asda drives live fuel costs across UK using programmatic DOOH

Asda drives live fuel costs across UK using programmatic DOOH

 Following the recent launch of Posterscope’s ECOS NOW programmatic platform, Asda has jumped on board and deployed programmatic out of home activity to drive awareness of where it supplies the cheapest fuel prices across the UK. The move from Asda complements the new functionality of programmatic DOOH activation which is picking up pace across the […]

UK’s leading charities to benefit from donations via smart speaker

Innovate UK funding sees Say It Now team up with Global’s DAX to enable people to donate to chosen charity with a simple Alexa command NSPCC, RNIB, Crisis, Macmillan Cancer Support and Global’s Make Some Noise sign up DAX on board as official media partner

UK’s leading charities to benefit from donations via smart speaker

Some of the UK’s leading charities are set to benefit from a new partnership that enables donors to pledge money quickly, securely and easily through Alexa-enabled devices.  Award-winning voice technology company, Say It Now, has teamed up with digital advertising exchange DAX to enable people to respond directly to radio advertisements on their smart speaker and […]

Wunderman Thompson and Ecox launch Emergency Bikes – An Electric Bike Designed By and For Doctors

Every minute lost means a 10% less chance of survival

Wunderman Thompson and Ecox launch Emergency Bikes – An Electric Bike Designed By and For Doctors

The road may be blocked, but not for doctors. Wunderman Thompson Paris, a WPP agency, announced today the launch of Emergency Bikes for Ecox, a new product created to help Parisian emergency doctors move faster through congested streets. According to INRIX, Paris is the most congested city in Europe. Drivers spend as much as 140 hours […]

Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Adverty invents and launches new in-game brand advertising format with seamless In-MenuTM ads

Following the recent news of IAB status approval, and the integration with Smaato, leading in game advertising platform, Adverty,  announces the creation of a first of it’s kind seamless in game ad solution called InMenu™.  Programmatic  is often too focused on performance and CTR, and this announcement from Adverty delivers an in-game advertising unit  which gives branding opportunities, and more […]

Spotify x Michelob ULTRA Launch The Michelob Playlist Maker

Spotify x Michelob ULTRA Launch The Michelob Playlist Maker

As people seek creative ways to stay active and safely engage with family and friends in our new virtual world, streaming audio continues to own the moment. Audio is primed for this moment, providing marketers with a flexible and easy-to-use creative storytelling channel. Today, Spotify x announce the launch of The Michelob Playlist Maker on Spotify in Canada, the […]

CO-OP Health Applies A Dose Of Geo-Targeting To Out Of Home To Launch Its NHS Prescription Delivery Service

CO-OP Health Applies A Dose Of Geo-Targeting To Out Of Home To Launch Its NHS Prescription Delivery Service

Co-op has combined the scale and reach of out of home with the performance capabilities of social and mobile display to create a powerful location-first advertising campaign to drive awareness of the “Co-op Health” NHS repeat prescription service, whilst encouraging registrations via the website or app. The highly targeted campaign is running across England and […]

Cheil Romania creates 3D Facebook story showing cancer patients losing out to Covid-19

Cheil Romania creates 3D Facebook story showing cancer patients losing out to Covid-19

Cheil WW Romania has created an immersive 3D video experience reflecting the harsh reality for cancer patients and palliative care system support as hospitals clear beds to make space for Covid-19 patients. As the pandemic hit Romania, hospitals scrambled to make more ICU beds available and as a result, hundreds of terminally-ill patients without a […]

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