A new online tool from language and behavioural science agency Schwa now makes it easy to measure a company’s tone of voice and gives tips on how to get more of their staff using it. Based on the results of research with almost 200 global brand, communication, and marketing directors, The Tone Test analyses how a company is doing across […]
Gyre9, a product design and development firm has completed the design, engineering, and manufacturing of Phase I of the Gen 3 Series of electric vehicle (EV) chargers for Hartford, Connecticut-based JuiceBar, according to Co-Founder and Chief Engineering Officer Ed Gilchrest. Gilchrest explains, “President and CEO Paul Vosper and Executive Chairman Jeff Mayer assumed leadership of […]
One of the UK’s leading young tech entrepreneurs is speaking out to warn organisations operating across multiple sectors that the post-COVID business world may look quite different than it did before. James Henry Blake, Founder and CEO of digital performance agency Vindicta Digital, has witnessed firsthand the impact that the COVID-19 pandemic is having on […]
Activation brings to life ‘Beyond Generations’ platform aimed at tackling elderly loneliness through gaming
Loneliness among the elderly is on the rise, with a million older people going over a month without speaking to anyone, according to Age UK. And during Covid-19, that sense of isolation has worsened. Yet the virtual worlds of gaming have become places where gamers can build and maintain real-world relationships ‘Beyond Generations’, an initiative by […]
Silverstone, the home of British Motorsport, has appointed brand building, communications and analytics agency Boldspace to a comprehensive data and analytics brief following a competitive pitch. Boldspace will review Silverstone’s entire digital estate, create a new data and analytics framework, and build internal capability to drive the organisation’s future data-led marketing and communications activity. Following […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and Jesse Ketonen, Director of Growth and Operations, Boksi is precisely that. Q) Give us a brief insight into your career so far? I started working at a social marketing agency when I was 20 and […]
BT has launched their latest campaign, 'Connected Experiences', demonstrating how they connect customers at every level
These days informed and tech savvy customers know what they want – easy interactions in an instant; and they’ll reward companies that give them that. Creating a powerful and memorable experience can become more challenging. Where customers see one problem, BT see the whole picture, bringing humans and technology together to make the complicated simple and […]
Insurance broker, and title partner of Premiership Rugby, Gallagher, has launched a UK-wide initiative – ‘Tackling Tomorrow. Together’ – bringing to life stories of six UK businesses and a charity that have shown resilience, tenacity and pioneering spirit during the COVID-19 pandemic. To highlight the diversity of challenges and opportunities presented by the pandemic, those […]
By Jessica Gill, Senior Account Director at Voice
The past year really has given a new perspective on life and the world around us. As a PR and Digital Marketing agency, Voice has seen how, during the Coronavirus pandemic, communication and the ability to adapt has been vital when it comes to supporting and protecting our team, clients and partners. 2020 was a […]
Studio of Art & Commerce and makemepulse create a unique opportunity to connect with nature from the palm of your hand
This year marks the centenary of Weleda, the world’s leading manufacturer of certified natural and organic cosmetics and anthroposophic pharmaceuticals. To celebrate this important milestone, and the company’s ongoing mission to connect people with nature, they have launched ‘The Open Garden’, an immersive online platform – created by Studio of Art & Commerce and makemepulse – which allows anyone not able […]