CANAL brings back the 80s in new ad campaign by BETC

CANAL brings back the 80s in new ad campaign by BETC

In this day and age, we tend to take for granted TV innovations such as multi screens, cloud DVR, family accounts … But not so long ago, many improvements that would seem trivial nowadays brought us pure delight. The new campaign for CANAL by ad agency BETC Paris aims to communicate its cutting-edge offering by […]

BD Network appoints New Business Director to support Continued Growth

BD Network appoints New Business Director to support Continued Growth

Brand experience specialist, BD Network, has appointed Anna Stennett as business director, to support its continued growth. Anna brings a wealth of experience in the areas of business development, and strategic marketing, alongside a passion for developing strong client relationships. At BD Network, she will spearhead new business efforts, nurture strong relationships with both existing and […]

Social Marketplace Tribe Appoints UK General Manager

Social Marketplace Tribe Appoints UK General Manager

TRIBE, the online marketplace that connects brands with everyday micro-influencers, announces the appointment of Lisa Targett to head up the UK operation, which launched in April.  Lisa, who reports to Anthony Svirskis, CEO, will run the UK-strong team of 6, with aims to expand to 10 by the end of the year. Svirskis commented, “We […]

New Balance launch new campaign to celebrate the arrival of Furon 3.0 football boot

New Balance launch new campaign to celebrate the arrival of Furon 3.0 football boot

New Balance Football launched an integrated campaign titled ‘Dictate the Play, Devastate the Defence’ to mark the arrival of the new Furon 3.0 football boot and a new colour-up for the Visaro boot silo. Created in conjunction with ZAK, New Balance Football’s global creative agency, the campaign will roll out globally, featuring in retail and […]

Three-Quarters of Women Say they are Stereotyped in Adverts

Three-Quarters of Women Say they are Stereotyped in Adverts

A new study into the representation of women in ads reveals the UK population is blighted by unrealistic stereotypes in the media. Three-quarters (77%) of women claimed they find the way women are generally portrayed in advertising to be stereotypical. Around two-thirds (65%) of men agreed. When asked which stereotypical representations they found to be most […]

GoCompare Channels Quintessentially British Spirit in New TVC

GoCompare Channels Quintessentially British Spirit in New TVC

It’s onwards and upwards for moustachioed singing icon, Gio Compario, as he returns for GoCompare’s most ambitious advert to date. The new TVC, ‘Onwards and Upwards’, sees one of the most recognisable characters on British television embark on an epic journey across the nation to share GoCompare’s ‘independent, free, and fair’ offering. Crowds wave as […]