Property website Zoopla has pulled the plug on its shirt sponsorship deal with West Bromwich Albion, after becoming embroiled in a row with the Premier League club over an allegedly anti-Semitic gesture made by one of its players. Striker Nicolas Anelka celebrated a goal against West Ham earlier this month with the controversial “quenelle” gesture, […]
 The O2 has unveiled a photo booth at its London arena which it hopes will make events more shareable across social media. Created out of a partnership with R/GA London, the photo booth takes multiple shots of fans and produces a unique, highly shareable, animation. Each animation is instantly sent to fans’ mobiles to be […]
To promote the upcoming horror film Devil’s Due, a horrifying yet humorous scare prank was played on unsuspecting New Yorkers. Titled ‘Devil Baby Attack’, the prank involved a remote-controlled baby carriage roaming the streets of New York. When concerned citizens approached the seemingly unattended carriage, a terrifying demon infant would pop up from under the […]
To launch the new 2014 AXE variant, AXE Peace, BBH London has created a ground-breaking campaign that gives girls and guys a way to help shape the world they will inherit. AXE has always been about bringing people together, but this time the brand hopes to use this message for good to promote positive change. […]
Ryanair is ramping up its charm offensive with a new marketing campaign detailing the changes it has made to its services. http://www.youtube.com/watch?v=QjfmjznXksU Ryanair’s TV campaign details the service enhancements it has made to woo disgruntled customers that have switched to rivals. A UK outdoor campaign has launched declaring “we are changing” with a list of […]
Motorola is readying an “unorthodox approach to marketing” to back the European launch of its forthcoming flagship smartphone the Moto X as it looks to build on the sales success of its predecessor the Moto G. The stand-out feature of the Moto X smartphone, on sale in the UK from 1 February, is its touchless […]
The Super Bowl as a TV advertising vehicle remains strong — in terms of revenue, commercial time, and more importantly, commercial tune-in. Last year’s event on CBS pulled in 11% more revenue to $292 million over 2012’s game, and was 14% higher to $4 million for the average 30-second commercial, according to Kantar Media. This […]
http://vimeo.com/83818275 Each day, millions of users are bombarded with social noise and clutter as a result of their past ‘likes’. VML & GPY&R teamed up with Colgate’s hero surface cleaning brand, Ajax, to create an easy solution for people to clean their social networking feeds. Called Ajax Social Wipes, it’s a new online tool that […]
The Clearing has rebranded gym chain Fitness First, scrapping the incumbent blue and white brand colours to create a look that symbolises ‘energy and strength’, according to the brand. The interiors of the gyms are being overhauled by Checkland Kindleysides. Richard Buchanan, The Clearing founder and director of consulting, says, ‘We wanted to create a […]
The creatives at Anti Advertising creatively changed the look of the billboards at bus stops to highlight the discrimination that prostitutes face. Conceived for the 30th anniversary of the Norwegian National Center of Expertise on Prostitution, these billboards use visual cues to show that sex workers have been stepped on, treated like trash and are […]