Ikea has created an augmented reality app that allows customers to see how its products would fit into their homes as it looks to boost its online and mobile sales and limit returns of ill-fitting furniture. The updated 2014 Ikea Catalogue app, available on iOS and Android, will enable customers to try out 90 products […]
Liberty, the civil liberties and human rights campaign group, has launched a mobile billboard to hit back at the Home Office‘s anti-illegal immigration mobile campaign. Liberty’s van, which hit the streets of London today, asks the Home Office to “Think again” about its anti-illegal immigration tactics, which also included random visa checks and Twitter updates […]
In business, as in life, there’s a mantra that says big is better. Big is generally equated with success, with the best in class, power and capabilities. That seems to be the thinking – at least publicly — behind the Omnicom-Publicis merger. The mega-agency now has unparalleled resources that enable it to serve giant global […]
Manchester United commercial chiefs took issue with the organisers of a recent match on their Asia Pacific tour over the advertisements for Coca-Cola in the stadium, the arch rival of the club’s official drink partner in the region Pepsi. Club executives objected to the Coca-Cola ads in the stadium that hosted their 5-1 victory over an […]
In its latest ad Durex has homed in on the fact that as a man, one night with no protection can lead to a lifetime of having to protect the most sensitive parts of you. To Beethoven’s Piano Sonata No. 14, the ad plays out the exhausting drama of having kids who just won’t sit […]
The Jordan Brand from Nike has launched a new campaign devised by Wieden+Kennedy New York. ‘Blake and Drain’ has been created for the launch of the Jordan Brand’s new shoe, the Super.Fly 2, with NBA player Blake Griffin. The 60-second spot was shot on a playground court in downtown Los Angeles. Directed by Stacy Wall, […]
has launched an online film starring Lionel Messi wearing an LED suit to promote the Adizero F50 Messi boot. The film highlights the award-winning techniques of Messi, who won the Fifa Ballon d’Or for the best footballer in the world for a record fourth time in January, as well as the design of his new […]
Mini UK has launched the national push in its global brand campaign, “not normal”, which will feature images of Mini-inspired creations drawn from social media for the first time. Iris Worldwide created the campaign, which is Mini’s first brand campaign since 2008’s “ban boredom”, with media planning and buying by Vizeum. The activity stars with […]
The launch of BT Sport on August 1 will be backed by major advertisers keen to tap into the consumer interest around how its content will match up to Sky Sports. Brands including Adidas, Barclays, Microsoft, O2, KFC, Ladbrokes and Carling will be among the advertisers appearing in the commercial breaks when BT Sport’s two […]
Hot off the back of directing the massively successful O2 ‘Be More Dog’ Keith Schofield is back with yet another brilliantly bit of oddball fun. In it, we drive through what at first appears to be an average bit of suburbia, however in this Wisteria Lane, everything has been souped-up to mass effect, ‘driving’ home […]