Puma Running wanted to inspire runners by putting joy in everyday running, so they approached Beacon/ Leo Burnett Tokyo. Other sports brands look to running technology to provide data, to track distances as well as times and even advise on form to athletes. But, for those runners who are not athletes, who simply enjoy the […]
Nissan has reinvented the classic London black cab with what it describes as the “most reliable, economical and user-friendly Hackney Carriage” to ride the capital’s streets. Final testing of the NV200 London Taxi, which sports a distinctive new “face”, has kicked off in London this month. The final vehicle will be revealed at an event […]
http://www.youtube.com/watch?v=LEGTUTqaA2k#t=48 Crest and Oral-B 3D kicked off a ‘Smile Story’ campaign with a film telling the story of pop star Shakira’s smile at an event in Barcelona on November 11. The Procter & Gamble brand followed up the launch with a call to action for fans, encouraging them to share their own Smile Stories via […]
The BBC and BBC Worldwide have created a fan-powered social campaign to celebrate the 50th anniversary episode of Doctor Who, called #Savetheday. Created by Zag, the consultancy arm of ad agency BBH, the digitally-led off-air campaign aims to harness the excitement and creativity of Doctor Who fans across the globe in the run up to […]
Argos is partnering with ITV and Twitter to ask the public to pick a gift for Santa as part of a combined TV and social media Christmas marketing campaign. Created by CHI&Partners, Mindshare and The Social Practice, Argos is launching a series of ads tailored to ITV programmes asking viewers to suggest ads. In each […]
Sky has unveiled its Christmas campaign, created by WCRS, with a 60 second version of its TV ad being aired during the X Factor. The campaign also includes several 30 second ads, as well as outdoor posters. The posters, with a ‘Christmas is coming’ headline created by venturethree, will include shots from blockbuster movies available […]
http://www.youtube.com/watch?v=7_4AOpcBwZ4 Tesco is attempting to portray the reality of Christmas for families not the “perfect, airbrushed one” depicted in some ads in its 2013 festive effort. The 90-second ad, created by Wieden+Kennedy, features cinefilm and videocam footage of a family enjoying Christmas from the 1970s to the present day. It is soundtracked by Rod Stewart’s […]
http://www.youtube.com/watch?v=XqWig2WARb0 John Lewis has released its Christmas ad online, ahead of its first TV outing on November 9. The animated spot, “the bear and the hare”, returns to the John Lewis theme of finding the perfect gift for someone you love. It features a bear and a hare that have never been able to spend […]
Nissan has unveiled a new direct mail campaign to promote its new Juke models: the Nismo and the n-tec. Created by TMW, the DM pack opens to reveal a double-sided card with dual challenges ‘Are you Juke enough?’ for the 200hp Nismo and ‘Test your limits’ for the n-tec, accompanied by a sensor that turns […]
http://www.youtube.com/watch?v=qoRqUoMTUNI Following Peugeot 208’s great commercial success since its initial launch a year and a half ago, Peugeot presents a second wave of communication with a poetic little film created by BETC Paris. The Peugeot 208 is an intuitive and ergonomic car, built for a pleasant and stimulating driving experience that awakens the body. BETC […]