Millions of people in the world live and survive thanks to the actions of aid workers. Without them, there would be no local actions or assistance for deprived populations. However, they are often the targets of violent attacks. In the past 15 years alone, more than 3,000 aid workers have been killed, kidnapped or hurt […]
German giant Bauer Media has announced a shake-up of its senior management team with a trio of promotions across its advertising, media and digital arms. The first of these will see Abby Carvosso promoted to group managing director of Bauer Advertising, a role which will see her tasked with aligning commercial and content imperatives of […]
A stray dog singing a sorrowful version of Gloria Gaynor’s ‘I Will Survive’ features in the latest TV and online ad for the Blue Cross animal charity. “I will survive” is the first ad Blue Cross has produced since it appointed M&C Saatchi to its integrated ad account in 2013. The spot opens on a […]
Cheil Worldwide, the marketing solutions company headquartered in South Korea, announced Spikes Asia’s appointment of global executive creative director, Wain Choi, as the Jury President. Spikes Asia is the most prominent award show in Asia for excellence in the creative communications industry. Wain Choi has been named as Spikes Asia’s first ever Jury President from […]
UBS and Publicis UK have created a global integrated campaign for the re-launch of UBS’s premium banking and wealth management proposition. The new positioning for UBS is ‘For some of life’s questions you’re not alone. Together we can find an answer’. UBS and Publicis UK’s extensive research, consultation and interviews with both relationship managers and […]
Just So and the Guardian create a fresh approach to cookery demonstrations. The new pilot video, launched on theguardian.com, features acclaimed chef Yotam Ottolenghi and his head chef from Nopi, Ramael Scully, as they attempt to create an entirely new dish in front of the camera. Filmed in Ottolenghi’s test kitchen in Camden, this fresh […]
Nike Korea’s new “Just do it” campaign kicks off with “Play Loud,” a 90-second short film by Wieden + Kennedy Tokyo. Like past Nike works, it promotes team sports as a way to dodge conformity and express individuality while still wearing matching uniforms. The spot stars Korean soccer legend Lee Young-Pyo, who appears in an […]
Lidl is looking to step into Asda’s shoes by showing it is the supermarket for ‘mums’ through a partnership with Mumsnet Food. The six-figure partnership, which will last one year, will see Lidl sponsor the site and both brands partner to co-create shareable content. The campaign has launched with a branded homepage takeover and Lidl […]
The BBC is planning a significant expansion of the BBC World Service to take it further in Russia and North Korea. The expansion plans could see the corporation launch a satellite TV service for Russian speakers or release content on YouTube or Russian equivalent Rutube as well as daily radio news programme for North Korea. […]
In a beautiful display of step-by-step precision, Honda’s latest TV ad for its new HR-V focuses on walking—not driving. The new 60-second spot, “Stepping,” created by mcgarrybowen London for Honda Europe, stars 60 precision walkers—think marching band without instruments—toppling out of the small SUV, onto the floor of London’s Wembley Arena and into a detailed […]