Korean Ministry of Unification has joined with leading South Korea marketing solutions company Cheil Worldwide to unveil ‘Piano of Unification.’ The project commemorates Korea’s 70th anniversary of liberation from Japanese occupation, and aims to enhance interest in national reunification of South and North Korea. After Korea’s period under Japanese rule between 1910 and 1945, the […]
PSONA Group, recently formed by marketing services group Communisis, has appointed former VCCPme creative partner, Jamie Bell as executive creative director. He will work across the Group’s three agencies: PSONA, PSONA Films and PSONA Social, with a remit to raise the creative bar across the full suite of clients and attract new business. As creative […]
Wunderman has promoted its UK Chief Strategy Officer Richard Dunn to the new role of UK & EMEA Chief Strategy Officer, overseeing the agency’s strategic capabilities across the region with immediate effect. In his expanded role, Dunn will drive Wunderman’s strategic positioning of data-inspired creativty across the EMEA region, working with the agency’s offices to […]
Karma Nirvana, the UK Charity that supports victims and survivors of forced marriage and honour-based abuse, has launched a social media campaign to build public awareness of this little understood issue here in Britain. Leo Burnett London created the campaign for the charity which held the first National Day of Memory for victims of ‘honour’ […]
New research has revealed the changing face of the UK’s native advertising market: there is more confidence and budget, with programmatic and mobile seen as the two main areas for growth. The second annual independent survey into this market was commissioned by native advertising platform Adyoulike and covered all major agencies and agency trading desks […]
The Moment, the international content company, has appointed Will Glynn-Jones as Director of Experience from Arc Worldwide, part of the Leo Burnett Group, to strengthen its presence within the events and experiential marketing sector. Will joins The Moment’s management team, rebranded in June 2015 from ONE TWO FOUR. He will oversee the events team who […]
Let’s face it, acne is the pits. And the acne category is awash with confidence clutter. Every brand is shouting about confidence loud and proud— and teens just don’t buy it. That’s why Droga5’s brand strategy for Clearasil taps into a more real source of confidence: reassurance. During custom qualitative research with teens, we found […]
News UK is launching a campaign to raise awareness of Dream Team, the successful fantasy football game by The Sun which is open to all. Wunderman has created work that will run across press, email, social and digital channels. Press advertising broke in The Sun on July 11 and will continue throughout the month-long player […]
Socially led advertising agency Telegraph Hill has been appointed with immediate effect by Britain’s Beer Alliance to handle retained social media strategy, engagement, community management and influencer outreach along with social media buying via its ‘There’s a Beer For That’ channels. Telegraph Hill won after a four-way competitive pitch. The agency has been briefed to […]
AO.com, the online electrical retailer recently awarded Britain’s Best Retailer, has named Karmarama as its lead pan-European creative agency. The agency won the business after a four-way pitch process that was handled by the AAR. Karmarama will create a new brand platform to be rolled out across multiple channels including broadcast advertising and digital marketing. […]