The international festival has already become a classic, and as every classic it is mostly expected. The agency, Santa Clara, and the production company, O2, have just released the new advertising campaign for the 2015 edition of El Ojo de Iberoamérica. In this case, the protagonist of this short film is a real artist, a […]
Tampax, the UK’s leading tampon brand from P&G, is introducing a £2.99 price-marked-pack (PMP) for its Compak range to help convenience retailers grow their Health and Beauty category sales. Available from October, the Compak PMP range is expected to be a huge success with female convenience shoppers because of the attractive price point as well […]
The Carlsberg Group announced that Jørn P. Jensen, Deputy CEO and CFO will leave the company by end of September 2015. Chairman of the Supervisory Board, Flemming Besenbacher says: “With a new CEO well on board it has been agreed between the Supervisory Board and Jørn P. Jensen that now is the right time for […]
The Gate has appointed Peter Bennett to the new role of Executive Director – Media. Bennett joins the agency to boost its full-service offering across a range of clients and to provide media planning and buying services to other group companies within MSQ Partners Reporting to Luke Mugliston, the agency’s chief executive, Bennett will join […]
Grey London – part of WPP’s Team News – has created a series of 26 short films ahead of the Rugby World Cup to celebrate The Times & The Sunday Times’ coverage of the tournament and to act as a glossary to both rugby aficionados and casual fans alike. The A-to-Z of the Rugby World […]
Burberry has invested in taking its five year-old music platform onto Apple Music, the paid-for service which has attracted 11 million sign-ups with a three-month free trial offer. Apple Music joins YouTube, Burberry’s own website and Spotify as arenas where the brand showcases its support for British artists, who have included James Bay and George […]
Mobile internet advertising is set to become the third-largest advertising medium behind television and desktop internet, overtaking newspapers in 2016. A Zenith Optimedia study claims mobile advertising will overshadow newspapers as early as next year, becoming the “driving force behind the growth of the entire advertising market”. Mobile will account for 12.4 per cent of […]
Full-service content marketing agency Headstream announces the appointments of Julia Hutchison and Jennifer Warren as client partners. Both will oversee the delivery of a selection of the agency’s existing projects and accounts, ensuring it maintains its highly-regarded standard of work, whilst also supporting on new business. Hutchison joins the agency with a remit to expand […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/09/NSPCC_Alfie-the-Astronaut_60secs.mp4[/KGVID] The NSPCC is launching a brand campaign, the first within their rebrand with the strapline, Every Childhood is Worth Fighting For. The campaign is inspired by childhood dreams and imagination and shows how the work the NSPCC do helps children rebuild their lives, giving them back a childhood full of hope and […]
Sony has unveiled an action-packed ‘Spectre‘ ad campaign for its “made for Bond†phone featuring Miss Moneypenny actress Naomie Harris. The 60 second “made for Bond” Xperia Z5 phone ad sees Naomie Harris reprise her Miss Moneypenny role in an action heavy ad by Adam & Eve/DDB. The video shows Harris fleeing pursuers in Southbank, […]