Kemistry is developing the branding for London Live, a TV channel operated by the London Evening Standard which is set to launch next year. Kemistry says it is aiming to give up-and-coming graphic artists a platform to show their work within the identity, with the branding allowing a different artist each year to show their […]
HMV is revamping its online music strategy as it launches a new digital music store and smartphone app that aims to convince shoppers of the worth of owning music rather than streaming it as it continues its recovery after being bought out of administration earlier this year. The app, which is available for iPhone and […]
http://www.youtube.com/watch?v=uigLklMbyuc Jose Cuervo has furthered its international, multi-platform ‘Who’s In?’ campaign with the launch of the #PartyAnimals ‘Howl’ app. Built on the FourSquare API, Howl marks Jose Cuervo’s first foray into product design. The app uses in-app SMS functionality to allow users to create virtual ‘packs’ of friends and, once out for a night out, […]
This advertisement cleverly underlies the touching story of Saroo Brierley, a man who finds his family after more than 25 years of separation, with the remarkable technology of Google Earth. Brierley was born in India, but unfortunate circumstances caused him to become stranded on board a runaway train. He was adopted by an Australian family […]
Nike has redesigned the look and capabilities of its FuelBand fitness tracker as part of a flurry of tech-based initiatives being prepped to capture more consumer data and secure its share of the nascent wearable tech arena. http://www.youtube.com/watch?v=YCOBzjsJyEY The FuelBand SE is aesthetically similar to its predecessor, but will come in Pink, Green and Orange […]
Now TV, the internet TV service from BSkyB, is launching an animated campaign for its new TV box October 16, as the boxes go on sale in shops for the first time. The campaign, created by WCRS with media planning and buying from MediaCom, features the strapline “That was then. This is Now TV” and […]
LG has unveiled a witty Scandinavian ad campaign mocking Apple, HTC and Samsung smartphones. Created by M&C Saatchi, Stockholm to promote the new LG G2 smartphone, the mobile banner ads can recognize the brand of smartphone they appear on, and respond accordingly. HTC users receive a “Tired of charging your HTC One?” message, followed by […]
Ikea has unveiled a new integrated brand campaign for the UK and Ireland encouraging adults and children to spend time together. The campaign, which explores the insight that children want to spend more time with their parents, whether it’s being at home doing something like baking or just relaxing, is set to launch on Monday […]
http://www.youtube.com/watch?v=4bvjQAp0q_8 Nothing says man like the scent of Old Spice. And to that effect, Old Spice have unveiled a new integrated campaign that employs the services of Milind Soman and humour to launch its line of Old Spice Deodorants. Created by Wieden+Kennedy Delhi, the Smell Mantastic campaign revolves around a tongue-in-cheek view of what it […]
After an inter-agency pitch, CMW was selected to create a campaign to promote Citroën’s new DS3 Cabrio and their partnership with Arsenal FC. To complement Citroën’s advertising theme ‘Escape the Ordinary’, CMW chose magic as their overarching theme, creating a show-stopping experience with up and coming magician Drummond Money-Coutts, aka DMC, performing a number of […]