JDO rebrands BIC’s BodyMark range to champion self-expression without limits
JDO rebrands BIC’s BodyMark range to champion self-expression without limits
Theorem Expands Automation Services, Bringing Greater Revenue Opportunities to Media and Entertainment Companies
Building on its work with global publisher, streaming, audio and OTT brands, Theorem grows AdOps automation and order-to-cash offerings
Theorem, a full-service flexible digital marketing solutions provider, is expanding its automation services for media and entertainment brands including streaming companies, TV and radio broadcast companies. Theorem’s new AdOps automation and order-to-cash (OTC) offerings are designed to help media and entertainment brands grow their revenue through a unique mix of human intelligence, machine learning, digital […]
Galeries Lafayette Celebrate Muses, Rebels, Dreamers and Enfants Terribles with a Soupçon of Magic and Sparkle to new TV campaign by DDB and HAMLET
Today Galeries Lafayette launch “À Quoi je Rêve” for French luxury department store, Galeries Lafayette. Created by DDB France and produced through international production company HAMLET, the spot directed by duo BRTHR, takes us on a fantastical fast high energy joyride through an opulent and vibrant scene where we meet its charismatic figures. BRTHR Galeries […]
New Research from impact.com Shows Shifting Power Dynamic that Puts Influencers at the Centre of the Brand-Consumer Relationship
impact.com, in partnership with WARC, examines how the pandemic-driven growth of influencer marketing has accelerated influencers’ role in the consumer journey
impact.com, the leading partnership management platform, in partnership with WARC, an international marketing intelligence company, today released an in-depth research report on the rapidly evolving brand-influencer dynamic, which shows the disparity and alignment of perceptions of marketers and influencers, and offers guidance on how better alignment can lead to more effective and valuable partnerships. The […]
Carlsberg immortalizes ‘legendary saves’ to mark 30 years as Liverpool FC partners
by The Network takes us on a visual pub crawl through 30 years of Liverpool FC fandom
This season marks the 30th anniversary of Carlsberg’s sponsorship of Liverpool FC, the longest partnership in Premier League history. In celebration of this, Carlsberg are launching a multi-channel campaign across 26 markets worldwide, with creative born of a truly collaborative global effort from by The Network partners Worth Your While, SMALL, The Council and Drive Studios. The campaign is spearheaded by a hero film […]
Creative content agency Contented Group appointed by the England and Wales Cricket Board (ECB) as its official Video and Digital Content partner
Contented has been appointed as the official Video and Digital Content partner for the England and Wales Cricket Board (ECB). The brief covers video and digital content creation for all of the ECB’s properties, from England men’s, women’s and disability sides, The Hundred, men’s county and women’s regional competitions, and its national participation programmes. In […]
Waitrose launches ‘The People’s Potato’ – the first work in Create Not Hate’s programme with John Lewis Partnership to go live
The humble potato stars in a new campaign breaking this week for Waitrose exploring how the meaning of ‘British’ has evolved – the first work to go live created by young people through Create Not Hate’s innovative new programme with the John Lewis Partnership. Inspired by the insight that there’s more that unites than divides […]
Wunderman Thompson North America Amps Up Creative Firepower, Naming Tom Murphy Chief Creative Officer
Magnetic creative leader will make his mark for clients at Wunderman Thompson, utilizing its deep and vast capabilities and expertise
Audrey Melofchik, CEO of Wunderman Thompson North America, announces that top creative talent Tom Murphy will join the agency as Chief Creative Officer. Known for his track record of creative excellence that drove McCann’s most celebrated work of the past decade, including the iconic “Fearless Girl”, Tom’s access to Wunderman Thompson’s toolbox of end-to-end capabilities […]
DLMDD COOKS UP THE SOUND OF HECK
‘One Heck of a Flavour’ offers a sizzling sonic that sausage-lovers won’t forget
Sonic branding agency DLMDD has created a sizzling new sonic identity for Heck, the UK’s favourite sausage brand, producing a tasty tune that gets to the meat of the brand. ‘One Heck of a Flavour’ reflects Heck’s “rural lifestyle meets urban attitude” ethos, offering a catchy, quirky and energetic sound to appeal to its broad customer base. […]
BMW China continues partnership with Interone as its digital creative agency
BMW China x Interone: 17 years & more to come
The BMW Group China has once again selected Interone China to manage its Digital Creative Business. Following an impressive 17-year relationship the two recently decided to renew their vows. The BMW Group China selected Interone China to continue as their digital creative agency after a competitive round of pitching against five other agencies. Under the new contract, Interone will handle all digital marketing campaigns and digital […]