Dollar, one of the leading Indian brands in the hosiery sector has chosen a leading integrated marketing agency Brand Street for commencing its retail advertising campaigns in India. The agency is spearheading the brand’s retail marketing activities to deliver high impact execution across major towns and cities of India. Dollar currently offers a variety of […]
Clarity PR announced that Rachel Gilley has been appointed as UK Managing Director, from January. Gilley was formerly Managing Director at brand communications agency Bite Global; she held numerous leadership positions during her 19 years with the renowned tech agency. The appointment of Gilley to lead Clarity’s London office comes following a year of aggressive expansion […]
Birmingham-based public relations agency, Story Comms, on December 6 unveiled its new brand identity as it celebrates a record twelve-month period and makes plans for significant growth over the next three years. The four-year-old firm saw a 50% increase in revenue between 2017 and 2018. Buoyed by a collection of new client wins including award-winning […]
Baby it’s cold outside! But Miller Lite is keeping consumers warm this season with the release of their 2018 holiday-themed, sweater wearables. For the second year in a row, Miller Lite has partnered with Chicago-based, strategic brand design agency Soulsight to introduce a holiday knitwear program that infuses fun and good cheer into dressing for the holiday season. Formally introduced […]
Tribal Worldwide London, Agency of Record for Wren Kitchens, has created an engaging branded content campaign with a rap written and performed by a Wren Kitchens’ employee ‘Civil’ that highlights the ‘The Wren Difference’ about how they are different from their competitors. The rap video, which was originally written and performed for Wren Kitchens’ end of […]
Zippo has announced it has trademarked the unique sound of its windproof lighter, marking a momentous achievement for the iconic brand. Celebrating over 85 years of history, the Zippo Click will now be in good company, officially recognised as one of the most recognisable sounds in the world. Granted first in the United States, with […]
Marketing Attribution is an essential part of any business, but new research has revealed that many leaders are not employing a marketing attribution model within their business. A survey of 1,021 UK workers carried out by leading digital marketing agency, Marketing Signals, revealed that almost half (46%) of business leaders said they don’t have a […]
Experience with a brand has become as important as its product or service, and as a result, brands must take note by designing and delivering personalised experiences. Forward-thinking brands know they can deliver great experiences through innovative marketing platforms that are designed to put the consumer first. In order to deliver the right experience at […]
Deezer Brand Solutions, the ad-sales house of global music streaming service, Deezer, has launched mobile programmatic audio advertising for its free users through a new partnership with Triton Digital, the leading technology and services provider to the global audio industry. The new partnership will significantly improve advertising efficiency and will bring more value for both […]
The British Heart Foundation (BHF) and the UK’s largest classifieds platform, Gumtree, have partnered up to promote the wide range of items on sale in BHF’s nationwide furniture stores. The partnership marks the first time that Gumtree, which has over 16 million unique visitors per month, has partnered with a retail outlet to help boost […]