KHWS appoints Adrian Friend as Head of Technology

KHWS appoints Adrian Friend as Head of Technology

KHWS, the Brand Commerce agency, has appointed Adrian Friend as Head of Technology. Joining as KHWS celebrates its 25th birthday, Friend brings his substantial technical experience to the agency. He will be focusing on developing a strategic technology focused plan to support the development of KHWS’s Brand Commerce output. Building on an existing interest in […]

Touch Associates announce new Global Creative & Engagement Director

Touch Associates announce new Global Creative & Engagement Director

Integrated communications, engagement, and events agency, Touch announced that Andrew Wilkie will join the company as Global Creative & Engagement Director, and will be taking up his position on the Board of Touch effective immediately. Andrew Wilkie joins Touch at a time when the agency is primed to grow in new, modern and innovative ways. […]

Spark Foundry UK appoints Shula Sinclair as Global Head of Strategy

Spark Foundry UK appoints Shula Sinclair as Global Head of Strategy

Spark Foundry UK announced the appointment of Shula Sinclair as Global Head of Strategy. The newly created London-based role places her at the forefront of driving overall product output and strategic thinking coming out of the international client teams and practice leads across EMEA, MENA and APAC, as well as the wider planning teams within […]

The Royal Air Force Capitalise on Arséne Wenger’s Announcement with Witty New Job Post

The Royal Air Force Capitalise on Arséne Wenger’s Announcement with Witty New Job Post

On April 20, in response to the news that Arséne Wenger will be stepping down from his incredible 22-year career as Arsenal FC’s manager, WCRS has created a tactical social advert for RAF Recruitment showing that a career as a ‘Gunner’ isn’t just in football. RAF Regiment Gunners are the infantry of the Royal Air Force. […]

Rooney, Crouch & Benitez star in digital campaign to promote new Premier League Primary Stars resources

Rooney, Crouch & Benitez star in digital campaign to promote new Premier League Primary Stars resources

The Premier League has launched its latest marketing campaign to promote its primary school education programme, Premier League Primary Stars. Since launching, Premier League Primary Stars has already engaged 15,000 schools in its first year, exceeding the original target of reaching 10,000 schools in three years. The Premier League is now extending Premier League Primary […]

Buxton Creates Commuter Badges to Support Virgin Money London Marathon Runners

Buxton Creates Commuter Badges to Support Virgin Money London Marathon Runners

As part of its sponsorship of the Virgin Money London Marathon and to show its support for the runners taking part, Buxton has created a “Marathon Legs” badge. Created by RAPP UK, the baby-on-board style badges are designed to celebrate and recognise the runner’s achievement and encourage commuters to offer a seat to tired marathon […]

Omo Sports sponsors the Corinthians jersey in a F.biz action that innovates the use of hydrochromic ink

Omo Sports sponsors the Corinthians jersey in a F.biz action that innovates the use of hydrochromic ink

Corinthians entered the field with a jersey especially created for the debut of the team in the Brasileirão 2018. As soon as the players’ sweat began to get in contact with the fabric, the name of the laundry powder, Omo Sports, was revealed, confirming its sponsorship to the club in the game against Fluminense, held […]

Pitch launches new ‘Come Play’ campaign for Westfield

Pitch launches new ‘Come Play’ campaign for Westfield

Westfield Malls, in partnership with LA-based creative agency Pitch, is introducing a new campaign, titled “Come Play,” which will be rolled out during various seasons throughout the year. The campaign is an extension of the brand’s “New New Mall” marketing strategy and identity, a concept that positions Westfield beyond a collection of stores to a […]

More than half of retailers not ready for GDPR, according to Ecrebo

More than half of retailers not ready for GDPR, according to Ecrebo

According to the latest research commissioned by Ecrebo, the point of sale marketing specialist, 57% of retailers say they aren’t ready for GDPR, while 41% are ready for the compliance deadline. With personalisation playing such a key role in retail — 89% of retailers say they use data to personalise the customer experience — the […]