Virtual Reality, Augmented Reality and Mixed Reality, now commonly known as XR, initially got the world – and big investors – excited with its seemingly limitless applications for film, gaming, and adult entertainment. However, in 2017 the land lies quite differently, as the now maturing technology is increasingly being applied to the more fundamental aspects […]
UK online retail sales were up +14% year-on-year (YoY) in September, according to the latest figures from the IMRG Capgemini e-Retail Sales Index. Although this was the third-strongest growth rate so far in 2017, there were signs of macroeconomic pressures influencing shopper behaviour. The electricals sector suffered its first negative year-on-year growth (-5.6%) for the month of […]
FIFA will award in London, the most beautiful goal of 2016 with the Puskás Award. Among the candidates are true “works of art” from all corners of the world. But for ABTO – Associação Brasileira de Transplante de Órgãos (Brazilian Association of Organ Transplantation), the most beautiful goal of the year is not on the […]
The award-winning production and creative technology company, Grand Visual, has produced a smart, data-driven digital out of home campaign for Audi UK to enhance the brand’s agility in the digital space and increase awareness of the advanced intelligent technologies available in their latest models. The campaign runs across premium roadside screens on a nationwide scale […]
Creative agency Twelve, today announces that former Geometry Chief Strategy Officer and Managing Partner, Martin Smith, has been appointed as its new Group Strategy officer. Starting the role in mid-November, Smith will also play a role in exploring opportunities within holding company Communisis’ global client base. Smith has been tasked with overseeing strategic direction and […]
Scarecrow in association with Radio City launches ‘Radio City ke patakhe’ Iss Diwali, khushiyan hogi, dhua nahi – a Diwali initiative where the channel will burst crackers on the radio. The initiative is launched with an ad film ‘Patakhon ka Aurangzeb’ that will remind people of the nostalgic Malgudi Days. Radio City urges the listeners to enjoy […]
The&Partnership will this week launch a new pan-European campaign, ‘Say Yes to the City’, for Lexus’ self-charging CT hybrid – showcasing how the luxury car’s compact design and impressive fuel economy make it the perfect vehicle for busy urbanites keen to make the most of what their city has to offer. The campaign will launch […]
The Advertising Association and London agency Adam & Eve DDB are campaigning to prevent the British government from cutting off access to international talent with tighter immigration rules post-Brexit. A giant billboard at London’s biggest airport Heathrow has the words “We’re a great advert for Britain” over the images of ten senior industry figures, all of whom […]
A big and flashy new billboard in London’s Piccadilly Circus is joining the trend of targeting individual passersby, both pedestrians and drivers, and then serving ads to them. The digital LED screen, about 2,600 square feet in size and divisible into six ads, will feature about some 11 million pixels, Wired U.K. reports, and is the largest […]
Tom Denbigh, Account Diretcor and Jo Tanner, Senior Project Manager at Netcel tell us how advanced digital technology is transforming the capabilities of charity brands: A CHALLENGED AND CROWDED MARKET We all admire the vital work that charities perform in the UK, but the charity sector has become crowded, with countless good causes vying for […]