As more and more branding activities move online, is it time for print media to hand over their advertising spot to influencers? According to the Advertising Association and Warc Expenditure Report which was released in 2016, UK businesses spent: Over £10 billion on digital marketing methods – an increase of 13.4% increase on 2015’s figure. […]
Gramercy Park Studios has appointed Javier Santaella as Motion Graphics Designer as it continues to bolster creativity within the growing department. In his role, Santaella will support the burgeoning production team across 2D and 3D animation. Santaella joins GPS with a background combining skills in 2D, 3D and VFX, building his career as a motion […]
Independent creative agency Young & Laramore have launched their first ad campaign for Trane, an Ingersoll Rand residential heating and air conditioning brand, since winning the account in December 2016. Young & Laramore worked with Trane to refine its position in the heating and cooling marketplace, and while the brand will continue to focus on reliability, […]
Creative agency Space has appointed Jamie King as Strategy Director to work across its client portfolio which includes William Grant & Sons, Heineken, Arla Foods and General Mills. King, formerly Executive Planning Director at Live & Breathe, will be responsible for the strategic output of the agency and further strengthening its planning and insight capabilities. […]
Ecrebo, the point of sale marketing specialist, announced it has appointed Mike Grimes as their US President. Bringing more than 25 years’ experience in growth-stage organisations focused on retail solutions, Grimes will be responsible for accelerating Ecrebo’s operations in North America to grow and support its customer base in the US. Earlier in 2017, Ecrebo received £12 million […]
Brothers and Sisters has appointed Will Flack and Aaron Willmer as its joint Executive Creative Directors. The promotion of the team, previously the agency’s Creative Directors, will enable Andy Fowler, Brothers and Sisters’ current Executive Creative Director, to focus on growing a couple of the agency’s biggest client relationships and developing innovation projects in the […]
PR and social media communications consultancy WPR Agency, formerly Willoughby Public Relations, has appointed Rebecca Williams as consumer director. Rebecca joins the Edgbaston-based agency having spent 10 years at McCann in Solihull where she headed up accounts including Oxfam, Robert Welch and McCarthy & Stone. As consumer director at WPR she will be tasked with expanding […]
Multinational office supply retailer, Staples, is relaunching its creative merchandising arm of its corporation as Marke. Marke is a now a creative services company in its own right, ready to assist brands and partners with branding and execution. With the help of London based innovation consultancy, Fearlessly Frank, the new look and brand identity aims to position Marke […]
New research from MarkMonitor, the world leader in enterprise brand protection, reveals counterfeit goods still pose a significant risk to consumers. More than one-quarter of respondents (27%) said they had unwittingly purchased non-genuine consumer goods online. This included every day items, such as make-up (32%), skincare (25%), supplements (22%) and, worryingly, medication (16%). Respondents found […]
Heineken officially launched its global Formula 1 (F1) partnership in 2016 with two new campaigns; When You Drive, Never Drink and More Than A Race. Both campaigns were rolled out across multiple markets on TV and digital platforms in 2016 and will continue to air throughout 2017. Heineken is the F1 Event Title Partner of […]