Rahul Welde, VP of media at Unilever in Asia, Africa, Middle East, Turkey and Russia is moving to London as global VP of Digital Transformation. In his new role he will lead a number of global digital initiatives. Meanwhile, replacing him as regional VP, Media will be David Porter. He is currently media director, North Asia […]
Space has strengthened its creative offering and senior team with the appointment of Greg McAlinden as Creative Director. Greg is an award-winning Creative Director with over 15 years of integrated experience holding creative leadership positions at WPP agencies Ogilvy Action and Geometry Global and most recently at ODD. A seasoned digital exponent, he has delivered […]
Audience first advertising agency Telegraph Hill has been appointed by UK film distributors Picturehouse Entertainment and Altitude Film Distribution to create a fully-immersive digital campaign for the UK release of Green Room, starring Patrick Stewart. Telegraph Hill has used its audience insights around tension and fear to develop a content campaign with a central microsite […]
New research has shown the immediate impact of the OpenRTB 2.3 programmatic standard on the native advertising market. During 2015 around one in six native campaigns (15%) were already being run programmatically. The study carried out by native advertising platform Adyoulike, analysing 1.3 billion in-feed native ads run in the UK throughout 2015, is the […]
A radical new bill design for SSE by global brand design consultancy Elmwood, has been welcomed by an array of consumer groups and could pave the way for the industry on better bill communication. Customer experience has been the driving force behind the new concept, bringing the essence of current regulations around energy billing to […]
Aren’t there mornings when you wake up with a song stuck in your head? You are so comfortable and so full of energy that you can’t hold yourself back. Jockey India’s latest film captures those mornings when you can’t help yourself, but start moving spontaneously. Jockey, the American innerwear and leisurewear brand has been making […]
Saatchi & Saatchi Poland / Interactive Solutions in partnership with Saatchi & Saatchi Singapore, launched a unique Amnesty International campaign that allows people to support important causes via their Facebook, Twitter and email accounts in an unexpected, new way. The Silent Protest app is activated when a mobile phone is turned to silent, using individuals […]
VocaliD, an innovative company that is pioneering the customization of digital voices for people with speech impairments, has tasked creative agency, Saatchi and Saatchi New York to create a new marketing campaign that will drive awareness and encourage people to share their voice. Founded in 2014 by speech scientist, Rupal Patel, VocaliD is the first […]
OLIVER Group, the in-house agency specialist, has designed and launched The OLIVER Marketing Gateway (OMG), a new end-to-end marketing resource management platform. Designed to streamline the entire marketing communications process, OMG is aimed primarily at marketers and has already been adopted by a number of OLIVER’s global clients. Founded on the OLIVER team’s decades of […]
London commuters got an eyeful this morning as a number of ‘Stags’ were spotted chained to lamp posts, taped to benches and handcuffed to bus stops across the capital. These scenes of stag party aftermath were staged by LateRooms.com as an audacious marketing stunt to celebrate the start of peak wedding season. The ‘Stagvertising’ campaign […]