64.5 per cent of visits to online retail sites in the UK in 2015, came from mobile phones, according to a report from SimilarWeb. Mobile maintained the majority share of visits across all of the top UK retail sites. Perhaps surprisingly, the sites with the largest mobile share weren’t those for pureplay online retailers Amazon (64 per cent) or eBay (59 per […]
NABS (National Advertising Benevolent Society) has announced that it will be launching a brand new sporting fundraiser, ‘Ride Adland’, in October 2016, inviting teams across advertising and media to take part in a cross industry cycling event. The new event has been introduced to align with NABS’ focus wellbeing and community in our industry. Ride […]
Proximity Madrid has launched a new print campaign for premium Russian vodka brand Tovaritch!. “We use the matrioskas of Tovaritch’s corporate identity to throw the concept: Never Drink Alone,” commented Proximity in their release. The campaign for the world’s most awarded vodka was first introduced in December 2015.
The London 2012 Paralympic Games set a new benchmark for the profile of Para sport. For two weeks disabled people were defined by what they could do, rather than what they couldn’t. As a headline sponsor of the Games, BP played its part in helping to achieve this. To continue its support of Para sport, […]
Award-winning branding agency, Coley Porter Bell, has revamped the look and feel of the Tesco ‘Free From’ range. The work is set to roll out next week and aims to modernise the brand. Coley Porter Bell was tasked to create a design that communicates the message that the ‘Free From’ range is free from compromise. […]
Omobono London has announced the appointment of four new team members, highlighting the agency’s progressive growth following its launch last year. Joining the London team will be: Melanie Giles, Senior Strategist; Ying Mak, Strategist; Jo Coles, Client Director and Jessica Brunt, Project Manager. Coming from a senior (EMEA) role across internal and external communications for […]
Creative marketing agency RPM has announced the promotion of Tim Jones to the role of Creative Director. Jones has been at RPM for eight years in which time he has been responsible for award-winning campaigns across brand comms, Enhanced-Shopper Experience and Experience-First Platforms. His new role is to lead RPM’s creative department into the agency’s […]
ADFEST is pleased to announce that Paul Kemp-Robertson, Co-Founder and Editorial Director of Contagious Communications, is presenting a thought-provoking session on “The Dangers of Anti-Creativity” at ADFEST 2016. Kemp-Robertson is an expert on marketing innovation trends, and is considered one of the most reliable forecasters of the brands and movements that are shaping the future […]
In a global first, Irish International BBDO, Ireland’s leading communications group and Littlstar, a worldwide network dedicated to immersive virtual reality and 360-degree video have delivered the world’s first ever 30 second 360-degree TV spot, for client Virgin Media. The ‘360’ spot will run on Littlstar’s Apple TV app and will be the first of […]
Ogilvy & Mather India’s advertising legend Piyush Pandey has been acknowledged by the Indian Government for his outstanding contribution to the advertising and marketing industry. In today’s India Republic Day honours, Pandey was awarded a Padma Shri, the fourth highest civilian award in the Republic of India. It is the first time someone from the […]