Pokémon has unveiled an extended version of its first-ever Super Bowl ad, which is slated to run at the beginning of the third quarter on game day. The spot (above) was shot in Rio de Janeiro and encourages Pokémon fans to ‘train on’ in all aspects of their lives, whether it’s football or chess. The […]
Absolut India has unveiled a new initiative that uses a combination of filmmaking techniques and encapsulates the journey of Absolut India’s Limited Edition bottle across the country. The initiative has been launched across 32 locations, 4 Indian cities and comprises 52,500 pictures, 200 video clips, 300 hours of post with just 1 bottle. The Absolut […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/11.SouthKorean-NorthKoreanTranslator.mp4[/KGVID] Cheil Worldwide signed an agreement this month with Samsung Medical Center and Korea Hana Foundation to launch ‘Soulmate’ project to help North Korean defectors regain their mental health. The project will officially launch in March. Last year, Cheil Worldwide launched a smartphone app called ‘South Korean – North Korean Translator’ to help […]
As London Beer Lab establishes itself as a new challenger brand in the craft beer sector, global brand design consultancy, Elmwood, has created an innovative label identity for the open-source brewery. London Beer Lab joins a host of brands in Elmwood’s growing beer portfolio boasting global giants alongside microbreweries. The Brixton based brewery, known for […]
BBDO Worldwide topped the 2015 Directory Big Won as the world’s most awarded agency network across all marketing communication disciplines. This is the eighth time in the nine-year history of the Directory Big Won that BBDO has been ranked #1. The annual report was based on over 7,000 awards, and involved more than 3,000 pieces of work from close […]
MullenLowe Group, previously DLKW Lowe, has unveiled its new boxing octopus brand identity to mark the formation of the new group last year following a merger of Mullen with Lowe and Partners. Settling on the deep sea mollusc to position itself as a global creative boutique the combined business will consist of four main brands […]
announced that it has created a new Spring/Summer 2016 (SS16) integrated campaign, under the creative direction of Johannes Leonardo. The campaign continues the iconic brand’s narrative about challenging the status quo of the next generation of creators. After the Superstar campaign, which challenged the notion of fame, the new future campaign is a global effort […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2016/01/Durex_cut_the_clich_by_Havas_London.mp4[/KGVID] Durex, the condoms brand, is encouraging couples to ditch clichés around Valentine’s Day and just have sex. The ad, created by Havas London, shows a couple mowing down circles in a field of roses, and then crashing into each other with gleeful expressions. It follows research by Durex which found that 49 […]
Emirates continues to engage with its fans far and wide as it becomes the first airline to hit the coveted one million follower mark on Instagram. The remarkable achievement positions Emirates as the largest transportation brand on the popular photo and video-sharing platform. Recently named the world’s most valuable airline brand, Emirates launched its Instagram […]
Karmarama has appointed Jamie Toward as Managing Partner for Content. He joins Karmarama from MEC where he was Head of Content. Reporting to Jon Wilkins, Karmarama’s Executive Chairman, Toward will lead data-driven content, an ongoing growth area for the agency. Karmarama has a strong heritage in content strategy and creative, and through its production company Kream, […]