Cheil London has appointed Caitlin Ryan as the agency’s new Executive Creative Director. Ryan, the former Group Executive Creative Director at Karmarama, will oversee Cheil London’s creative output across all clients. She will report to Paul Hammersley, the Group Chief Executive. Ryan first joined Karmarama in 2013 as Group ECD. Prior to that she was […]
MEC has hired Matt Davies as its managing director of Content, Sarah Hennessy, the agency’s managing director announced on January 14. Matt’s appointment reflects the scale of the opportunity that digital content creation and deployment creates for brands across categories. He will be responsible for leading the evolution of MEC’s content offering, to ensure it […]
Five of the management team at M&C Saatchi have announced they are buying a 30% equity stake of the UK ad agency for an undisclosed sum, following agreement with the M&C Saatchi Worldwide board and the plc board. The five directors are: Chairman Tim Duffy, CEO Tom Bazeley, Chief Creative Officer Justin Tindall, Chief Strategy […]
Centrade Integrated and Cheil are pleased to announce a strategic partnership for Adriatic and Balkan region. Following 20 years representing Saatchi & Saatchi and after a full year as the leading independent agency in Romania, Centrade is bringing their extensive network of clients and award-winning creative performance to the region – an ideal partnership embarking […]
In line with Cheil’s expansion plans, Cheil Singapore has hired Fredrik Englund to take on the role as Regional Creative Director. Prior to joining Cheil Singapore, Fredrik was at Dentsu Mobius where he served as Regional Creative Director for three years. During his time at Dentsu Mobius, Fredrik established the regional digital creative vision for […]
According to research unveiled January 14, convenience is the key factor for the future of retail and Click & Collect is leading the charge: around one in five (18%) believe that the service ‘changed the way they shopped’ last year, beating mobile phones, tablets and smartwatches, while more than a quarter (26%) say it’s making […]
Axe, famous for revolutionizing the male fragrance category and for its iconic advertising, is redefining the category again. In a marked evolution of its positioning, the Unilever owned brand is launching an expansive new range of male grooming products, including daily fragrances, shower gels, hair styling products and more. The new range will be backed […]
Alton Towers is to open the world’s first ever virtual reality rollercoaster, giving would be astronauts the chance to experience outer space up close. ‘Galactica’ will open in April and claims to be “the world’s first rollercoaster entirely customised for the full VR experience”. Users will be required to wear a headset in order to […]
Facebook is reportedly testing an extension of Facebook to the mobile web. According to AdExchanger, the social network giant is one month into a test involving around 10 publishers, including social publisher, Diply. Up until now, Audience Network ads have only been available in-app. If Audience Network is fully deployed to the mobile web, it […]
Blippar, the image recognition and augmented reality app, has created a fitting tribute to David Bowie. It is encouraging Bowie fans to download the Blippar app to create a selfie of themselves as Ziggy Stardust. Users simply ‘blipp’ the iconic image of Bowie as Ziggy Stardust or the mural of Bowie in Brixton to add […]