The&Partnership’s first creative for the British bank since winning account in October 2019
Ever heard the expression “Count the pennies and the pounds will look after themselves?” … seems the little girl who appears as the main protagonist in this 40” film for NatWest has been taught that. As we all know, you’re never too young to start good habits with money, and with the help of […]
Indiana Farm Bureau Insurance (IFBI), and its AOR, Indianapolis-based independent agency, Young & Laramore, have announced the launch of their ninth annual local Super Bowl campaign. The campaign plays on the idea that everybody is good at something—like bringing all the groceries inside in a single trip, or perfecting the exact right cereal-to-milk ratio, and […]
DIESEL introduces its Spring/Summer 2020 For Successful Living campaign. But first, a little history. The famous DIESEL tagline was created in the early 90’s, when founder Renzo Rosso wanted a phrase that would remain both timeless, and true to the growing denim label’s irreverent, bold and unexpected foundation. The phrase, in just a trio of words, captured Rosso’s […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry and this time we are delighted to introduce Adam Williams, CEO of leading Instagram influencer marketing service Takumi. Adam has over 20 years’ experience in digital and influencer marketing. Prior to joining Takumi, […]
Guinness have teamed up with sports legend Rio Ferdinand for a new, Pan-African partnership.
Guinness Night Football, taking place later this month in Lagos, is the culmination of Guinness and HeyHuman’s campaign across the continent thus far. Two hand-picked five-a-side teams, comprising consumers and African music celebrities, will play the beautiful game in the dark, covered in fluorescent neon lights, in an aircraft hangar – all compèred by Ferdinand. […]
Social animals: Nearly half of the world’s population (3.8 billion people) now uses social media Internet increase: 4.54 billion people are now online: 298 million new people came online in the past year Down on data: 64% of internet users are concerned about how companies use their personal data and almost half now use ad […]
San Diego Agency Rebrands, Adds Greg Carson as President
62ABOVE, formerly known as i.d.e.a., announces its debut as an independent agency with a growing client roster and new president. Based in San Diego, 62ABOVE embodies the thriving creative community from which it was born. The new name – 62ABOVE – honors the agency’s hometown, as the heart of San Diego sits 62 feet above sea level. In addition, agency veteran […]
Canary Wharf Group (CWG) launches build-to-rent (BTR) venture, Vertus, with an experience-led brand and marketing strategy by integrated branding agency me&dave.
According to PWC, by 2025 60% of Londoners will be tenants; and Savills reports that BTR has seen a 34% growth in the past year alone, with 140,000 homes completed or in the pipeline. Bringing ‘Residential Leasing’ to London, Vertus – which comprises three high-spec apartment blocks – introduces a new standard of build-to-rent, including […]
New adidas campaign created by TBWA highlights the power of mindful running to improve mental wellbeing
Campaign kicks off as adidas launches new running collection called FOCUSBREATHEIN Campaign runs across all media including dedicated meditation ‘Mindset Corners’ in exclusive adidas retail stores adidas has launched a new campaign to celebrate how running can help manage the stresses of daily life and improve mental wellbeing. The campaign focuses on the art of […]
The interaction between organisations and consumers is set to become revolutionised with all-new Rich Communications Services (RCS), the latest development in the evolution of mobile messaging. The next generation of SMS is set to surge in 2020 – with predictions that it will create a market worth more than US $74 billion by next year, […]