UK retailers are wasting almost two million hours every working week due to ineffective competitor price-checking processes, according to a research report. The findings were published in a white paper by pricing and automation specialist, Omnia Retail, which questioned 150 UK retail businesses on the scope and efficacy of their pricing strategies. They show that companies are needlessly spending […]
Sky has appointed Leeds-based performance marketing agency, Journey Further, to boost its paid search activity for the UK market. Journey Further was appointed following a competitive pitch. Sky wants to make it easier for customers to find relevant help for issues such as billing queries, technical and setup problems. Journey Further will specifically target improvements to this online customer journey through […]
Verizon Media and Microsoft announced a new multi-year global native advertising deal. Through this deal which launches this month, marketers will gain additional access to 20 percent more native inventory through Oath Ad Platforms with high-performing ad formats on Microsoft News/MSN, including exclusive placements. Additionally, the companies have extended their existing relationship, which delivers unrivalled […]
Wavemaker has been appointed by Heathrow as their integrated agency partner, to handle communications planning and media buying. Wavemaker was successfully awarded the three-year contract following a strategic review. Heathrow, Europe’s largest airport saw over 78 million passengers pass through its terminals in 2017 alone, with 80 airlines flying to 180 destinations. Heathrow’s vision is […]
Göteborg Film Festival is the leading film festival in Scandinavia. Every year, the festival attracts big names – like actors Mads Mikkelsen and Alicia Vikander – as well as huge crowds of guests and participants. In 2019, a few selected visitors will also be able to use the festival to challenge their deepest fears by […]
Iris has launched the first campaign for Pizza Hut Delivery since being appointed as the brand’s lead strategic and creative agency in 2018. Pizza Hut is a much-loved pizza brand in the UK but, because of the brand’s historic association with restaurants, it is less well known that Pizza Hut delivers. Iris have joined Pizza […]
Channel 4 have unveiled their own ‘Brexit Bus’ this morning ahead of January 7’s airing of Brexit: The Uncivil War, a new drama starring Benedict Cumberbatch. Styled to mimic the infamous Vote Leave campaign coach – the vehicle bears a new slogan – ‘Take back the remote control’. The promotional bus was unveiled in Westminster […]
The Gate London launches its first campaign for Organix, the organic baby and toddler food snack brand, designed to bring to life the everyday moments of wonder that matter most to parents. The campaign, built around the concept of ‘Fuel Their Wonder’, adopts an authentic and true to life tone of voice; acknowledging the stresses […]
As part of its three-year partnership with ITV Saturday evenings, Suzuki is unveiling its new 2019 ad campaign featuring pop royalty Take That, which will run during some of the UK’s most popular shows throughout the year. Dubbed ‘Suzuki Surprises’, the series of three 30-second adverts launch on 5th January 2019 and follow Gary, Mark and […]
Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]
