Why Won’t Nike Play with Girls?

Why Won’t Nike Play with Girls?

Two young women have launched a social media campaign to get Nike to make its coolest men’s trainers available in women’s sizes. Emily Hodgson and Emilie Riis, who both work together at ad agency 18 Feet & Rising, are on a mission to spice up the women’s trainer market, which they argue is too bland. […]

Reebok provides ‘Warning Signs’ & asks us to be prepared for anything

Reebok knows that training doesn’t end when practice is over. MassMarket, Ryan Ebner and mcgarrybowen give two good reasons why. Mixed martial artist Rampage Jackson and Dallas Cowboys’ defensive end Demarcus Ware step it up for the latest in Reebok footwear. Ignoring the “Warning Signs,” the camera follows the exercising athletes as they cruise off […]

Apple’s ad-free TV gets a step closer

Apple’s ad-free TV gets a step closer

Apple is reportedly planning a feature on its long-awaited TV service that will allow viewers to choose not to watch ads. According to former Wall Street Journal reporter Jessica Lessin, who broke the news this week, Apple has told broadcasters and networks that it wants to offer customers a premium service where they can skip […]

A Colourful identity for the Family and Childcare Trust

A Colourful identity for the Family and Childcare Trust

Colourful Design Strategy has created the identity for new charity the Family and Childcare Trust, basing it on a pin-wheel – a ‘positive symbol of childhood’. The new charity has been formed following a merger of the Family and Parenting Institute and the Daycare Trust. Colourful Design Strategy is a new consultancy set up by […]

Andy Murray’s Victory Celebrated by BBH

Back in 2009 BBH dared to dream the impossible in a campaign for Robinsons. In ‘Imagine’, directed by Benito Montorio, the agency speculated how the people of the UK might react if a Briton was to win Wimbledon. Following Andy Murray’s victory in straight sets against Novak Djokovic, we need wonder no more – and […]

Toshiba To Launch Ultra HD TV Sets

Toshiba To Launch Ultra HD TV Sets

Toshiba will launch its Ultra HD sets in the U.S. in August, with its 84-inch model listed $8,000 cheaper than Sony’s. Sharp is also getting in the game with a 70-inch set. The 4K sets, which offer resolution some four times greater than HD, are on sale even as 4K TV content is embryonic. The […]

Hyper Island expands in the UK and Singapore

Hyper Island expands in the UK and Singapore

The role of the digital leader has become more complex and demanding in this age. It has transformed into a creative-data-tech-analyst-entrepreneur- mentor who constantly needs to stay ahead of the curve. As a response to the changing needs of the market, Hyper Island – a leader in providing lifelong learning experiences for individuals and organisations […]