www.Standard.co.uk, the online site for the Evening Standard, was the strongest performing UK digital news sources in March, growing +12% MoM and +28% YoY, outperforming all major UK digital news sites. In addition, UK traffic to the Standard’s homepage increased 20% MoM in March. The mobile version of the Standard also showed strength in March, […]
UK viewers will switch off from viewing the World Cup as soon as their team is knocked out, according to new research from media and technology company, Oath. One in four (26%) people in the UK will not support any other team in the football tournament should their team leave the contest. Of eight countries […]
We’re all aware that technology is transforming every area of our lives, from our working environment, to planning our social lives, shopping for groceries, exercising, and even finding the loves of our lives. For almost any aspect of your daily life there’s some technology on offer designed to improve the experience. Consumers have adapted to […]
PB Creative has given Rexona a sporty new look that taps into the passion that the brand’s core consumers all over the world have for football. Unilever asked its global strategic partner, PB Creative, to develop a fresh brand identity for Rexona (Sure in the UK and Ireland) that would connect with fans through a […]
On 11th May, New Balance launches the Otruska Pack – its first combined global football and lifestyle footwear and apparel Limited Edition collection. The Otruska concept and kit launch has been created as a collaboration between New Balance and ZAK, New Balance Football’s global creative agency. Striking and unconventional to cut through the noise surrounding the […]
Research from the Campaign to End Loneliness (CTEL) reveals more than half of UK adults (54%) feel it has been a long time since they made a new friend. With loneliness and isolation on the rise, BMB and the Campaign to End Loneliness have joined forces to resolve the problem – using the power […]
Hendrick’s Gin’s tagline is ‘Undeniably peculiar, utterly delicious’ – a phrase that could equally describe Tulips and Chimney’s acclaimed animations. “We have long been admirers of the Hendrick’s Gin aesthetic,†says director Ree Treweek. “Its Victoriana surrealism is so aligned with our style that you can imagine our delight when we were approached by the […]
A few weeks ago, I ran the London Marathon. I still can’t quite believe I did it – especially considering beforehand, the odds felt a little stacked against me. After sustaining a knee injury in February, I’d been restricted to the gym and had only braved the treadmill for a few weeks before the race. […]
Italian luxury automotive marque, Maserati, is launching its first national UK TV advertising campaign with Sky’s pioneering Sky AdSmart technology. Launched in 2014 Sky AdSmart allows advertisers the ability to target TV ad campaigns to specific audiences to ensure greater relevancy and impact. By using Sky AdSmart, Maserati is set to showcase the iconic […]
Leading technical sock manufacturer Bridgedale relaunches with an updated brand identity and improved SKU navigational system by creative design agency Brandon. The new look design was created to make it easier for shoppers to find and then choose the right product. The team at Brandon also made sure the new look effectively communicated the benefits […]