The Times signs up to Phrasee’s AI for optimised email subject line generation for marketing campaigns

The Times signs up to Phrasee’s AI for optimised email subject line generation for marketing campaigns

The Times and The Sunday Times, pioneers in the world of publishing, are embracing AI to power subscription revenue. The brands have signed with Phrasee for optimised email subject line generation for email marketing campaigns. This forms part of a brand-wide shift to embrace and work with new technologies. Phrasee’s AI technology generates and optimises marketing copy at scale. The […]

VIGA debuts interactive Research Taster Day to inspire school children

VIGA debuts interactive Research Taster Day to inspire school children

VIGA, the Next15 data collection agency, will open its doors to school pupils in an interactive Research Taster Day to immerse pupils in the power and potential of market research. Twenty children from Chiswick School aged 14-15 will be taking part in interactive sessions involving quick-fire activities such as surveys with realtime results and live […]

Jonathan Hudson named new Head of Marketing at Start-Rite Shoes

Jonathan Hudson named new Head of Marketing at Start-Rite Shoes

Start-Rite Shoes has appointed Jonathan Hudson as Head of Marketing. Jonathan will have responsibility for the planning and implementation of the brand’s marketing strategies. Jonathan brings a wealth of experience in the family market and a deep specialism in digital marketing within consumer goods environments. Prior to working for Start-Rite, Jonathan was Head of Marketing […]

Our Design Agency ‘Colour My World’ with Brighton Gin’s Pride Limited Edition

Our Design Agency ‘Colour My World’ with Brighton Gin’s Pride Limited Edition

Creative branding and communications agency Our Design Agency (ODA) reveals a bold design and strategy for Brighton Gin’s latest Pride Limited Edition, inspired by this year’s Brighton Pride theme – Colour My World. The design features the eight colours from the original Pride flag commissioned by politician and activist Harvey Milk and devised by artist […]