“Forget About Labels” is W’s high-impact new TV and cinema advertising campaign – created for Lynx with Anthony Joshua to champion male confidence and individuality. The powerful film is set to launch ahead of Joshua’s World Heavyweight title defence against Kubrat Pulev on 28 October 2017. The 60-second ad was conceived by creative communications agency […]
New research has shown that marcoms agencies in Western Europe (excluding the UK) are becoming increasingly attractive to global buyers, bucking the overall trend of falling deal volumes. A quarter (25%) of all industry M&A deals in Q1-Q3 this year involved targets in the region, compared to only 19% over the same period in 2016, […]
Metia Group, a global B2B marketing agency, has launched the New Truths for Brands Study 2017. The study was announced by Misia Tramp, Vice President, Customer Experience Strategy and Insight, Metia Group, during her keynote presentation at Brandwatch’s Now You Know (NYK) conference. NYK is a two-day conference held in London, 17-18 October and attended […]
Driven by the rise in popularity of people watching online video, advertisers spent more on video ads than banner ads for the first ever time – according to the latest Internet Advertising Bureau UK / PwC Digital Adspend report. In the first half of 2017, advertisers spent £699 million on video ads – a 46% […]
Marketers believe that sponsorship is now a vital ingredient in the marketing mix, achieving multiple objectives such as shifting brand perception and consideration, and playing an increasingly important role in employee engagement, according to a report published by MKTG in association with the European Sponsorship Association. Frontier 2017 is a based on a survey of over 200 sponsorship […]
Callaway Golf presents the epic finale to VICE Media produced series Golf Lives, which brings together two Houston locals, friends, and bona fide legends on the golf course in a tête-à-tête. Rap icon Scarface and former NFL star Arian Foster built their careers in the studio and on the field, polar opposite worlds indeed, but find […]
Leading PR and content agency, The Lucre Group, has today announced its latest account win for its Travel and Leisure division; the luxury holiday brand, Beyond Escapes. Beyond Escapes is a brand-new holiday company due to launch in January 2018 here in the UK. The company’s philosophy is to create the perfect escape that is […]
Natures Menu, a premium natural pet food brand, has for the first time appointed a strategic and creative agency. HeyHuman secured the business following a three-way pitch during the summer and has been tasked with supporting the brand’s positioning and communicating its product innovation to trade and consumer audiences. HeyHuman’s first brief will be to […]
The Longest Stay, the world’s first curated digital furniture showroom, has appointed LONDON Advertising, in a non-competitive pitch, to support the brand’s expansion plans. LONDON will be working on the global roll-out of the innovative new platform that seeks to do for home furnishings what Net a Porter has done for buying luxury fashion online. The […]
This Halloween – as partygoers seek costume inspiration from culture icons, BACARDÍ introduces DRESS TO BE FREE, a campaign aimed at liberating our truest selves in honor of the holiday rooted in self-expression. BACARDÍ is honing in on the spirit of Halloween as the intersection of a world of people who dress up to be […]