Discounting before January now the new ‘Sales’ period

Pre-Christmas shopping figures show similar patterns to 2011 as consumers and retailers play 'cat and mouse'

Shopper footfall in the run up to the 2012 Christmas period was similar to that of 2011, although not quite as high as that bumper year, figures released today show. The Ipsos Retail Traffic Index (RTI), which is compiled by Ipsos Retail Performance and records the level of footfall in non-food stores across the UK, […]

Smirnoff launches £7m ‘Nightlife Experience’ campaign

Smirnoff has launched ‘#YoursForTheMaking’ in the UK as part of a £7m Western Europe media campaign designed to empower and inspire consumers to create new nightlife experiences. The campaign launches today with an evocative 60 second new television advertisement, which proves that the night really is yours for the making. SMIRNOFF, which is currently outperforming the […]

Guinness to launch ‘Made of More’ advertising campaign

Diageo, owner of GUINNESS®, today announces details of a new multimedia advertising campaign that will run in both Great Britain and Ireland. The new creative campaign reinforces the brand positioning – „Made of More‟ – and features a TV advert entitled „Cloud‟, to be exclusively previewed on the UK and Irish Guinness Facebook page on […]

Contagious’s Now/Next/Why event in New York

Contagious’s Now/Next/Why event in New York

After  a successful Now / Next / Why event in London this week, Contagious share their take on Brand as Interface in New York. Now / Next / Why is taking place on Tuesday 9th October 2012, from 9am- 2pm at the CUNY Graduate Center, 365 Fifth Avenue, New York. In addition to speakers from Contagious […]

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